ACCOUNTING, FINANCE, SPSS

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GRADUATE SCHOOL OF BUSINESS (GSB)

KOTA DAMANSARA, PETALING JAYA, SELANGOR

2021 MARCH SEMESTER 1 COURSEWORK

DOCTOR OF PHILOSOPHY (MANAGEMENT)

PG 8014 Advanced Quantitative Research Methods

Module Leader / Lecturer: Dr. Chong Poh Ling

Office: Level 4, GSB Lecturers’ Room

Email: [email protected]

Grading Component

The grading component determination is as follows:

Grading Component Marks Allocation

Individual coursework (Mini Project) 80%

Individual coursework presentation (Mini Project Presentation and

participation in the class activities)

20%

Total Marks 100%
Note: No examination for this course.

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Assessment Objective

The main aim of this coursework is to gauge students understanding of the whole course, and their

readiness to undertake an original piece of research that refer to the final thesis or final dissertation.

Coursework Instructions

Students are tasked with the completion of one individually written Mini Project in Quantitative

Research Method with word count of between 2,500 and 5,000, excluding abstract, tables, figures,

references, and appendices.

It is COMPULSORY for students to complete this Mini Project in Quantitative Research Method.

The contents of this Mini Project in Quantitative Research Method are presented in Table A and

Table B.

PLEASE carefully read the assessment requirements and additional coursework guidelines that

are given. Marks will be deducted if students fail to follow the given guidelines.

_____________________________________________________________________________

MINI PROJECT WRITING

Step 1: Students are to select TWO independent variables from Table A-1 to investigate online

shopping intention (dependent variable) among students in SEGi University.

Then, students can start developing Chapter 1, 2, and 3 using the contents in Table B (page 5).

Table A-1

Number of Independent Variables Independent Variables

X1 Perceived Risk

X2 Subjective Norm

X3 Perceived Usefulness

X4 Perceived Ease of Use

X5 Perceived Image

X6 Personal Innovativeness

X7 Perceived Enjoyment

X8 Perceived Compatibility

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Step 2: Once the independent variables are selected, and Chapter 1, 2, and 3 are completed,

students may use the items that represent the selected variables in Table A-2 to carry out the data

collection. Since this is a mini project, the target sample size is between 30 and 100 respondents.

You may start to collect data among students in SEGi University. Once data is collected, students

should input the data into the IBM SPSS software. Data analysis should be performed using IBM

SPSS software.

Table A-2

Variables Items

Online Shopping Intention

(Dependent variable)

(Y)

David (1989) with

Cronbach’s alpha 0.79

I will strongly recommend others to use the online to purchase.

I am likely to use the online to purchase in the near future.

I plan to use the online to purchase in the near future.

I expect to use the online to purchase in the next six months.

I plan to use the online to purchase again in the next six months.

My general intention to use the online to purchase is very high.

I will think about using the online to purchase.

Perceived Risk

(X1)

Sources: Gefen (2000) –

Security (5 items) & Kim

and Ferrin (2008) – Privacy

(6 items)

Security Cronbach’s alpha –

0.87 & Privacy Cronbach’s

alpha – 0.73

I feel secure about the electronic payment system.

I am willing to use credit card to make a purchase through online.

I trust the security of online payment methods.

I believe that most online shopping would provide me with term

of security in making a transaction.

I believe it is safe to use credit card, to shop online.

I am concerned that will give my privacy information away.

I am concerned that my personal information will use for other

purposes without my authorization.

I am concerned that my personal information will share with

other entities without my authorization.

I am concerned that unauthorized persons, for example, hackers,

have access to my personal information.

I am concerned about the privacy of my personal information

during a transaction.

I am concerned will sell my personal information to others

without my permission.

Subjective Norm

(X2)

Taylor and Todd (1995) &

Fang and Lan (2009) with

Cronbach’s alpha 0.75 &

0.87 respectively.

Most friends who are important to me think that I should

purchase through online.

Most friends who are important to me want me using the online

to purchase.

I feel under pressure to use the online to purchase by my family.

My friends whose opinions I value prefer that I should use the

online to purchase.

Most friends who influence my behavior would think that I

should use the online to purchase.

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Most friends who influence my behavior would encourage me to

use online to purchase.

My friends expected from me that I am using the online to

purchase.

Most people who are important to me choosing online to

purchase.

My family members prefer using the online to purchase.

Perceived Usefulness

(X3)

Pedersen (2005) with

Cronbach’s alpha 0.91

I think using online shopping make me save time

I think using online shopping make me a better consumer

I think using online shopping improve my efficiency as a

consumer

I think online shopping are useful to me as a consumer

I think online shopping increase my effectiveness as a consumer

Perceived Ease of Use

(X4)

Khalil and Pearson (2008)

with

Cronbach’s alpha 0.85

I think it is easy to learn how to use online shopping

I believe that it is easy to get online shopping services to do what

I want it to do

I think it is easy to remember how to use online shopping

services

I think online shopping services are easy to use

I think it is easy to become skillful at using online shopping

services

Perceived Image

(X5)

Moore and Benbasat (1991)

with

Cronbach’s alpha 0.79

I think using online shopping services will improve my image

I think people who use online shopping services are IT savvy

I think people who use online shopping services are trendy

I think only young people use online shopping services

I think people who use online shopping services are more

prestigious

Personal Innovativeness

(X6)

Agarwal and Prasad (1998)

with

Cronbach’s alpha 0.84

If I heard about a new information technology, I would look for

ways to try out with it

Among my friends, I am usually the first to explore new

information technologies

In general. I am comfortable to try out new information

technologies

I like to try out with new information technologies

Perceived Enjoyment

(X7)

Hong et al. (2008) with

Cronbach’s alpha 0.96

I think using online shopping is enjoyable

I think using online shopping is pleasurable

I will have fun if I use online shopping

I think using online shopping is to be interesting

Perceived Compatibility

(X8)

I think that online shopping fits well with my lifestyle.

I think that online shopping fits well with the way I live my life

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Moore and Benbasat (1991)

with

Cronbach’s alpha 0.86

I think that online shopping completely compatible with my

current situation

I think that online shopping fits well with all aspects of my

lifestyle

Step 3: Once results are successfully generated using IBM SPSS software, students may continue

developing Chapter 4 and Chapter 5 using the contents presented in Table B.

Table B

Chapter Contents *Suggested

Word Count

Chapter 1

Introduction

1. Background of the study

2. Problem statement

3. Research questions

4. Research objectives

5. Significance of the research

6. Definition of terms

*500 – 1,000

Chapter 2

Review

1. Introduction

2. Dependent variable (definition, conceptualization,

past studies, and overview)

3. Independent variables (definition, conceptualization,

past studies, and overview)

4. Hypotheses development

5. Chapter summary

*500 – 1,000

Chapter 3

Research

Methodology

1. Introduction

2. Research framework

3. Research design

4. Population and sampling

5. Instrumentation

6. Chapter summary

*500 – 1,000

Chapter 4

Data Analysis

1. Introduction

2. Reliability test

3. Normality test

4. Pearson correlation

5. Multiple linear regression

6. Chapter summary

*500 – 1,000

Chapter 5

Summary and

Conclusion

1. Introduction

2. Summary

3. Conclusion

*500 – 1,000

Step 4 (last step): Once all chapters from Chapters 1 to 5 (refer to Table B) are completely

developed, students may submit this mini project into the Blackboard. Please ensure the Turnitin

similarity index is less than or equal to 15%.

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MINI PROJECT PRESENTATION

You need to present your Mini Project writing in class. The expected number of presentation slides

is approximately ELEVEN (11) using Microsoft PowerPoint. The components for the Microsoft

PowerPoint presentation slides are as follows:

Components Number of Slides

Front Page (Student Name, Identity Card

Number/Passport Number, Student Number,

Course Name, Course Code, Name of

Lecturer, and Coursework Submission Due

Date)

1 Slide

Chapter 1 Maximum 3 Slides

Chapter 2 Maximum 2 Slides

Chapter 3 Maximum 2 Slides

Chapter 4 Maximum 2 Slides

Chapter 5 1 Slide

Disclaimer

The module leader or lecturer (Dr. Chong Poh Ling) reserves the right to add or amend any

contents deemed appropriate at any time in anywhere, for the benefit of the students, with or

without notification.

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Total marks: Refer to Appendix A

COURSEWORK GUIDELINES

Abstract

An ABSTRACT MUST be provided (before the Contents page). It provides a reader with a

summary of why the report (coursework/assignment) was prepared, what it covers, and a

summation of the conclusions, and/or recommendations. It should be about 10% of the assignment

length, single line spacing, and is excluded from formal word counts. It is not an introduction, but

should function as a totally self-contained removable document for readers who will read no more

of the report. It should contain all pertinent information including conclusions and

recommendations in a concise summary, but should not contain any theory.

Table of Contents and Numbering

A comprehensive table of contents is required, with section numbers, section headings, and page

numbers. It should include the List of Tables, a List of Figures, a List of References, and a List of

Appendices; all with page numbers indicated. All sections and pages should be fully numbered.

Referencing

Referencing is NOT just inserting a list of publications at the end of the report

(coursework/assignment), and this is not acceptable. Referencing is NOT just inserting a citation

at the end of each paragraph, and is not acceptable.

At postgraduate level, you are expected to cite at least 10 to 15 different sources of reference

material, and to make multiple references to such material. References MUST be cited using APA

system. Please do not use footnotes, etc. Read your Communication skills handbook for

information on how to cite reference materials. References must be listed alphabetically by author

in a single List of References at the end of each coursework/assignment. Do not put multiple lists

of references at the end of each section or part.

Figures and Tables

There are many instances where diagrams and tables would assist in the communication of

information, and the reduction of word length. For example, if a stakeholder analysis were required,

it would be much more clearly understood if presented in a table. Figures and tables must be

numbered in some logical way, so they can be listed on the Contents page, and referred to in the

text. A recommendation is that you call it Figure/Table X.1, X.2 etc., where ‘X’ represents the

section number. Consecutive numbering through the whole document (rather than by section) can

mean lots of renumbering if there are changes. Tables should not run over onto following pages.

Start them on a new page to avoid this. If they are multi-page tables, then think about making them

into an appendix. Use a smaller font size (10 point) and single line spacing to reduce the size of

tables.

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Appendices

Larger amounts of relevant material (such as sample documents or supporting material) should be

put at the end of the assignment in an Appendix after the List of References. Smaller charts or

summaries could be located in the text, but anything over a page becomes a distraction.

Appendices should be numbered sequentially (Appendix 1, Appendix 2, etc). Unnecessary and

irrelevant information should not be attached. Size of assignments has no bearing on marks

achieved.

Turnitin Report

The similarity index should be less than or equal to 15%. Coursework/assignment with

similarity index that exceeds 15% or without the turnitin report will not be graded. You need to

submit your coursework/assignment in the blackboard website from SEGi University that

provided to every student (https://segi2u.blackboard.com/webapps/login/).

Word Count

* EXPECTED WORD COUNT: This is the suggested word allowance for each task, overall,

this coursework or assignment length is between 2,500 and 5,000 words, not including executive

summary, tables, figures, references, and appendices.

The word count is indicative. Try to stay within allocated word count as far as possible. Marks are

gained for facts and conciseness, and marks are lost for unnecessary material.

As a postgraduate student, there is no excuse for poor spelling, bad grammar, or lack of formatting.

Use 1.5 lines-spacing with 12-point font size, and pages must be numbered. Use Times New

Roman font ONLY.

Coursework (Mini Project) Submission ** DUE DATE: 23/5/2021 (Sunday)

MUST be submitted to Blackboard (https://segi2u.blackboard.com/webapps/login/)

You are also advised to ensure your student identity number have access to this course in the

Blackboard page once the semester commences or Lecture 1 class starts. Thus, late submission

due to unable to access to this course in the Blackboard page after the due date will NOT be

accepted.

Individual Coursework Late Submission Penalty

I do NOT accept late submission of coursework. The penalty for late submission of coursework is

as follows:

Number of Days Late Submission Penalty

Between 1 and 5 days 1 mark deducted per day up to maximum of 5 marks

Between 6 and 10 days 2 marks deducted per day from day 6 to 10, plus the 5

marks deducted from day 1 to 5 up to maximum of 15

marks

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Between 11 and 15 days Will only be able to secure a pass grade of 50% provided

the work is secure more than 50%. For coursework that

has secured less than 50%, the marks will be maintained.

Late submission more than 15 days Coursework will not be accepted.

Individual Coursework or Assignment Resubmission Policy

In order to give students an opportunity to improve the quality of the coursework or assignment

produced, with effect from 01 January 2020 (or 2020 February Semester 1), Graduate School of

(GSB) has instituted the following policy for the resubmission of coursework or

assignment:

1. The coursework or assignment resubmission policy is only applicable to students who received

grade B- (65 marks) and below in the coursework or assignment.

2. Student must appeal officially through email within 5 days from the date he or she received the

coursework or assignment grade.

3. After appeal approved, the student will be given a 5 days grace period to upload another

coursework or assignment. Once the 5 days grace period has passed, no extension will be

granted under any circumstances.

4. Any changes after appeal will be capped at 65 marks/100 marks (grade B) only for coursework

or assignment marks.

5. Each student is allowed only ONE time of resubmission attempt per coursework or assignment.

6. There will be no option for resubmission for any coursework or assignment that has received a

low mark or a zero mark due to plagiarism or other reasons.

7. It is the duty of the student to ensure that the resubmitted coursework or assignment is final and

properly referenced.

Individual Coursework Presentation Expectation

This coursework presentation will be for a maximum of 10 minutes for each student. Students that

exceed the time limit (10 minutes) will be bound to 1 mark deduction per each exceeded minute

up to a maximum of 5 marks. Student must end his or her coursework presentation within the

exceeded 5 minutes.

Appropriate clothing is a must during coursework presentation. Video recording maybe used to

tape the footage of the coursework presentation as required by Graduate School of

(GSB).

Additional Information

1. You ONLY NEED to submit your couserwork/assignment online via Blackboard website from
SEGi University (https://segi2u.blackboard.com/webapps/login/) that is provided to every

SEGi University student.

2. You DO NOT NEED to submit any hardcopy version of your coursework/assignment.
3. Please be sure to make a copy of your coursework/assignment. On a rare occasion, if your

coursework/assignment is lost in the Blackboard, you should be able to provide another copy

to submit online via the Blackboard website from SEGi University

(https://segi2u.blackboard.com/webapps/login/).

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4. You should use United Kingdom (UK) English language to complete your
coursework/assignment.

5. Do NOT FORGET to include Name, Identity Card Number/Passport Number, Student
Number, Course, Code, Mode of Study, Name of Lecturer, Due Date, and Centre in the

coursework/assignment cover sheet. Students who fail to fill-in the student details in this cover

sheet, will results in a 10% deduction of total coursework/assignments marks. Students who

filled-in inaccurate or misleading information in student details in this cover sheet, you should

accept the responsible or risk of affecting your final marks or grade.

6. Appendix A (coursework assessment sheet) should include in your coursework/assignment
online submission.

APPENDIX A
(Coursework Marking Sheet)

Student Name :

Student Number :

Student Identity Card Number :

Student Passport Number :

Lecture Group Number :

Course Name :

Course Code :

Lecturer Name :

Coursework Due Date :

Examiner Comments

Student overall marks (appendix 1): ______________.

*** Attached here with the appendix 1.

Examiner Signature : __________________________________

Date : __________________________________

Appendix 1: Mini Project in Quantitative Research Method Marking Scheme

Marks Excellent

5

Good

4

Acceptable

3

Below Average

2

Poor

1

10 10 8 6 4 2

5 5 4 3 2 1

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Assessment

Criteria

Weighting Description 5 4 3 2 1

Content Remarks

Section A – Mini Project Writing (80%)

Relevance 10% Directly relevant to the requirements of

the assessment.

Knowledge 10% A substantial knowledge of relevant

material; showing a clear grasp of

themes, questions and issues therein.

Analysis 10% Comprehensive analysis – clear and

orderly presentation.

Argument and

Structure

10% Well supported, focused argument

which is clear and logically structured.

Critical

Evaluation

10% Contains distinctive or independent

thinking; and begins to formulate an

independent position in relation to

theory and/or practice.

Language/

Prose/Syntax

10% Well written, with standard spelling

and grammar, in a readable style with

acceptable format.

Reference to

10% Critical appraisal of up-to-date and/or

appropriate literature.

Completeness

of Writing

Submission

10% Addresses all assessment requirements

and follow the guidelines thoroughly

and completely.

Sub-total of Section A

Section B – Mini Project Presentation (20%)

Presentation

Presentation

Quality

5% Effectiveness and clarity of delivery;

not read from script.

5% Effectiveness use of presentation aids;

eye contact, variety, creativity.

Debate 5% Ability to stimulate discussion and

respond appropriately to any questions;

and/or quality participation, discussion

and sharing during the class activities.

Timing 5% Ability to complete the presentation

within 10 minutes.

Sub-total of Section B

Grand Total of Section A and B