Please answer ALL TEN questions. The chapter that each question comes from is included in the prompt. A good answer is a brief paragraph (about 4 sentences), but over-written is preferred to under-written. The most important thing is that you answer the entire question and that your answer demonstrates a knowledge of the subject. Questions: 1.Imagine you are designing a marketing campaign for a new grocery store opening in the Downtown/Brickell area. What demographics would you be considering when creating this campaign? (Chapter 1) 2. Briefly outline what a corporate social initiative program might be for the Lowes (home & building supplies) corporation. Note: This should be something you come up with yourself, not an initiative that the company currently uses. (Chapter 2) 3.In your opinion, which of the five senses is most important in sensory marketing and why? (Chapter 3) 4.Describe the concept of gamification and give two examples of how a retail clothing store could use gamification in their sales and marketing strategies. (Chapter 4) 5.How can a brand’s personality influence consumer behavior? Give two examples of organizations whose brand personality directly relates to the consumers personality. (Chapter 7) 6.Explain how reciprocity, scarcity, authority, consistency, liking, and consensus can change a consumer’s attitude. Use a real-world example/organization for each concept. (Chapter 8) 7.In your opinion, which of the hedonistic shopping motives most accurately describes the shopping motives of the average American? Defend your belief. (Chapter 10) 8. Give two examples of brands that have relief on conformity to strengthen their brand and brand communities. Explain why these brands have been successful. (Chapter 11) 9.When thinking about the automobile market in South Florida, is social class or income a better predictor of consumer behavior? Defend your belief. (Chapter 12) 10. How does the McDonalds corporation adapt to local cultures in their international locations? (Chapter 14)
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