Art Memo Essay Paper 3 pages

Art Memo
We are a company at the head of the fashion industry. Our image is crucial to our success. The appearance, the environment, the overall decor, and the ambiance of our office space is what sends the first messages to our clients. If we expect consumers to value their appearance, then it is up to us to be role models for fashion sense and sensibility.
Therefore, I propose the installation of six major works of art in our corporate office space. Each of these six works of art is carefully selected because it reflects the vibe and mission of our company. The colors, the tone, and the style of the artwork matches our corporate vision. In this memorandum, I will list and describe the six works of art, telling you why these pieces reflect our image.
Camille Pissarro’s “Apple Tree at Eragny”
This richly textured painting conveys a sense of peace instantly. I believe that displaying this painting in a waiting room will bestow a message of calm on those who might be anxious before their meetings. The color palette combines various shades of green with peachy earth tones from the houses in the background. Those houses symbolize the personal life, the private life. The tree in the foreground, on the other hand, represents a grander spiritual dimension. Shaded by the tree, the viewer feels safe and calm. This is how we want our clients, suppliers, or the media to feel when they visit our corporate offices.
2. Camille Pissarro’s “Young Woman Bathing Her Feet”
As a fashion house, it is important to remain grounded at all times. The feminine mystique that Camille Pissarro captures in “Young Woman Bathing Her Feet” is the very same image or feeling we sell with our products. We want our female consumers to feel natural, and to value their natural beauty. The woman depicted in “Young Woman Bathing Her Feet” is a part of her landscape. She is washing her feet, becoming one with nature. Although her clothes are not fancy, she conveys a sense of sensuality that is at the heart of the human experience. It is crucial to hang a piece of art that conveys these core concepts: that the woman has an innate beauty. Fashion enhances or is already a part of that natural sense of self.
3. Claude Monet’s “La Japonaise”
Claude Monet might be most famous for his water lilies and haystack paintings, but he also drew much of his artistic sensibility from fashion. The emerging trend in artistic fashion during the late nineteenth century was an Oriental mystique, which is conveyed in “La Japonaise.” Many Impressionist painters derived an artistic style from encounters with Eastern art and fashion. Monet captures the mystique of “La Japonaise” by portraying a woman with European features dressed up in traditional Japanese kimono. The message is one of cross-cultural beauty, although it may be occasionally misinterpreted as misappropriation. Justly controversial, it would be fruitful to hang a painting like this in our corporate headquarters. The rich red hues would add a lot to the otherwise drab color scheme of our boardroom.
4. Claude Monet’s “Femme a l’ombrelle tournee vers la gauche.”
Another obscure or lesser-known Monet painting depicts a woman in a field, holding a parasol on a warm spring or summer day. The color scheme is opposite to that of the other Monet painting proposed for our boardroom. Here, we see luscious cerulean blue, mint green, and white. The femininity is palpable in this painting, which is a critical component of any fashion house.
5. Edgar Degas’s “L’etoile”
Edgar Degas created a series of paintings and sculptures focusing on the theme of female ballerinas. In our office, I would like to see “L’etiolle,” because it encapsulates the lightheartedness and innocence of the adolescent dancer. The viewer of this painting cannot help but feel a sense of hope. The ballerina has her arms outstretched, and she is bathed in white light. The impressionistic painting invites the viewer to contemplate the beauty of the ballerina, while blurring the background. This allows much to be left up to the viewer’s imagination, which is an important message to send a consumer who wishes her or his choices to come from within.
6. Edgar Degas’s “Singer with a Glove”
Confidence and character are two characteristics our fashion house must convey to the female consumer. Edgar Degas’s “Singer with a Globe” captures a woman’s sense of self-assurance. We can practically hear her voice ring through the air. This piece would make a great adjunct to our waiting room, as there is a sense of anticipation in the painting. Does the woman intend to seduce her audience? Is she auditioning? The striped background contrasts delightfully with the black-and-white color scheme of her outfit, which also presents a visually stunning display for our fashion house.
Conclusions
It is crucial to select six new works of art for our corporate offices. These six works of art cannot be chosen haphazardly. Because we are a fashion house in the business of creating and manipulating images, the art we display can mean the success or failure of our business. The six works of art I have chosen reflect the spirit of our company. We would do well to stick to traditional Impressionist and Post-Impressionist works as I have selected here because of their color scheme, their symbolizing bourgeois and bohemian lifestyle, and their appeal to the delicate feminine mystique.
References
The Metropolitan Museum of Art (2011). Impressionism: Art and Modernity. Retrieved online: http://www.metmuseum.org/toah/hd/imml/hd_imml.htm
Pioch, N. (2006). Impressionism. Retrieved online: http://www.ibiblio.org/wm/paint/glo/impressionism/
“Welcome to Impressionism,” (n.d.). Retrieved online: http://www.impressionism.org/