Assignment Components
Proficient
Score
Content Knowledge: Application Component 1
Communicates the ability to summarize the significant findings of your analyses. A concise and insightful summary of the significant findings of your analysis findings and the recommendations you have for your executive team.
CO 1,3
PO 1.1, 1.2, 1.3, 2.1, 2.3, 3.1, 3.2, 3.3
ILO 1, 3, 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
/ 80 pts
Content Knowledge: Application Component 2
Communicates the ability to identify the most important Strategic Issues facing your business unit.
CO 1,4
PO 1.1, 1.2, 2.1, 2.2, 2.3, 3.3, 4.1, 4.2
ILO 1, 3, 5, 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
/ 40 pts
Content Knowledge: Application Component 3
Communicates the ability to represent all misalignments found in the following categories:
Product portfolio
Structure
Organizational culture/behavior
Value chain actions
Performance measures
CO 2,3
PO 1.1, 1.2, 1.3, 2.2, 2.3, 3.1, 3.2, 3.3, 4.3
ILO 1, 3, 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
/ 40 pts
Content Knowledge: Application Component 4
Communicates the ability to provide recommendations for a Strategic Issue and explain how it will resolve the issue.
CO 1, 2, 3
PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.3
ILO 1, 3, 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
/ 40 pts
Content Knowledge: Application Component 5
Communicates the ability to provide an Executive Summary and Recommendations, Synthesis and Presentation
CO 1, 2, 3
PO 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.1, 3.2, 3.3, 4.3
ILO 1, 3, 6
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
/ 60 pts
Written Communication/Personal Effectiveness
Conveys through written word understanding and application of an Executive Summary, Strategic Issues recommendations, SWOT analysis, Balanced Scorecard, Organizational Assessment, External Environment Scan, Market Position Analysis.
CO 1
PO 1.1, 1.2, 2.1, 2.3, 3.3
ILO 1, 3, 6
Writing is concise and clear in content, language use, grammar, organization, and sentence structure.
Writing is free of major grammatical and usage errors.
/ 20 pts
Oral Communication/Personal Effectiveness
Conveys through oral communication understanding and application of 10-slide Power Point Presentation.
CO 1
PO 1.1, 1.2, 2.1, 2.3, 3.3
ILO 1, 3, 6
Presentation is concise with a logical flow of thought;
Content includes clearly articulated key points that are free of major errors.
Presentation is visually appealing and addresses audience considerations adequately.
/ 20 pts
/ 300 pts
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