BSBMKG534Design effective digital user experiences

This task forms part of your assessment for BSBMKG524 Design effective user experiences. This assessment will focus on the skills and knowledge needed to establish metrics for assessing user experiences and to specify effective user interaction designs. To meet the assessment requirements for this assessment task you will base your portfolio of evidence on an organisation agreed with your assessor. You will research and report on the design of a user experience where a user will engage with a product, service, brand or an organisational story on digital platforms (website, apps, etc.). Your assessor will advise you on the resources and materials that you can use for this assessment task. Note: This assessment task is the first of two assessment tasks in which you will plan, implement, monitor and evaluate a user experience (UX) as part of a total, integrated project. Complete the steps outlined below. You may use the template provided in Appendix 1: Template for outlining UX design as a guide to a suitable format for the submission of this assessment.Compile all documentation in the required format and submit within the timeframe agreed with your assessor. Requirements: As long as you can Select a suitable business or organisation as the basis of this task. Alternatively, you may use the ‘Solar Now’ scenario in Appendix 2. Advise and gain agreement on with your assessor on:
your chosen organisation
a product or service provided by this organisation, or an organisational brand or story, as the basis for the remaining steps (for example, the organisation might be introducing a new product, providing an additional service, making changes to existing products or services, changing its brand, or updating the way it does business)
a timeframe and format for submission. your chosen organisation a product or service provided by this organisation, or an organisational brand or story, as the basis for the remaining steps (for example, the organisation might be introducing a new product, providing an additional service, making changes to existing products or services, changing its brand, or updating the way it does business) a timeframe and format for submission. Plan and develop the metrics for measuring the user experience, including:
using appropriate sources to identify and outline the organisation’s requirements for the user experience
using appropriate sources to identify the users, their expectations, and their expected behaviour and usage pattern
defining the criteria for measuring the effectiveness of user experiences
identifying the systems or processes for collecting and analysing data on user experiences. using appropriate sources to identify and outline the organisation’s requirements for the user experience using appropriate sources to identify the users, their expectations, and their expected behaviour and usage pattern defining the criteria for measuring the effectiveness of user experiences identifying the systems or processes for collecting and analysing data on user experiences. Plan and specify the relevant interaction design to create an effective user experience, by:
identifying the essential features and information for the interaction
researching current digital technologies and platforms to establish which ones will best engage your intended users and meet their digital experience needs. Remember to identify and specify the technologies and platforms that will be used for your design.
describing the interaction patterns that you would use to aid individuals who are using the interface, including how you will help users have consistent and intuitive experiences
outlining how the interface behaviour is relevant to the organisation’s product, service or brand/story. identifying the essential features and information for the interaction researching current digital technologies and platforms to establish which ones will best engage your intended users and meet their digital experience needs. Remember to identify and specify the technologies and platforms that will be used for your design. describing the interaction patterns that you would use to aid individuals who are using the interface, including how you will help users have consistent and intuitive experiences outlining how the interface behaviour is relevant to the organisation’s product, service or brand/story. Outline the legislative, regulatory and/or organisational policy aspects that were considered in formulating the metrics and specification of the design. If you identified required modifications to existing organisational policies and procedures, then you should describe these. prepare, write and submit a detailed document (of at least 2,000 words) that addresses all required points using the template provided in Appendix 1: Template for outlining UX design (or another suitable format) submit all documentation in a report format and within the timeframe agreed with your assessor. interpreted client requirements for the user experience researched and documented user expectations developed appropriate performance measures for user experiences established suitable systems and processes for gathering data about user experiences identified the critical features and information for the interaction evaluated digital technologies to implement user experiences described how the selected interaction patterns will assist users to have positive experiences outlined how the interface behaviour is relevant to the product, service, brand or story you have chosen considered any current legislation, regulation or organisational policy aspects in the development of the experience design YOUR ASSESSOR WILL BE LOOKING FOR EVIDENCE THAT YOU:
● interpreted client requirements for the user experience● researched and documented user expectations● developed appropriate performance measures for user experiences● established suitable systems and processes for gathering data about user experiences● identified the critical features and information for the interaction● evaluated digital technologies to implement user experiences● described how the selected interaction patterns will assist users to have positive experiences● outlined how the interface behaviour is relevant to the product, service, brand or story you have chosen● considered any current legislation, regulation or organisational policy aspects in the development of the experience design.