JWI 518: Marketing in a Global Environment
Assignment 1: Campaign Brief
DATE
[Enter Due Date]
TO
Chief Marketing Officer
FROM
[Enter Your Name]
SUBJECT
Campaign Proposal for [Enter Name of Your Product or Service]
A. PRODUCT OR SERVICE DESCRIPTION (Include Core Function and Key Features)
B. BUYER PROBLEM
Consumer Need Addressed by Product or Service
Core Results that Buyers are Seeking
C. TARGET AUDIENCE
Key Demographics and Characteristics of the Target Audience
Does the Target Audience consist of more than one segment? If so, what are those segments?
D. VALUES AND BELIEFS
Underlying Values and Beliefs of the Target Audience
· Value #1: Enter short description, starting with “Customers believe … “
· Value #2: Enter short description, starting with “Customers believe … “
· Value #3: Enter short description, starting with “Customers believe … “
How will Campaign Connect Product or Service with Buyer Values?
E. MARKETING MESSAGE
Top three Product or Service Differentiators
· Point of Difference: Enter short description
· Point of Difference: Enter short description
· Point of Difference: Enter short description
Value Proposition for the Campaign
F. REFERENCES (Enter References to support your Brief below):
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JWMI 518 – Assignment 1 Template (1202)
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