Describe IKEA as a home furnishing brand Assignment Help When it comes to the provision of services within a company, the customer service that they offer tends to be necessary. This means that an organization needs to ensure that they are able to align the customer care services to their organization’s goals. Over the years, IKEA has been able to attain an alignment score of 50%, which indicates the strengths that the company has in certain areas. These scores tend to help the organization in improving other areas to increase its opportunities. The goal of this writing is to share the customer care journey of IKEA over the years and look at the areas where there needs to be an improvement.
IKEA is a home furnishing brand that was founded by Ingvar Kamprad in 1943. The company was started as a small business in Sweeden, and at the time it was selling through the catalogue of mailing orders. Currently, the company has various stores around the world, among them Singapore, and there are still more being put up. Being a conglomerate that specializes in the design and selling of home furniture which are ready-to-assemble, the company also engages in the selling of kitchen and other home services. Over the years, the company has been known for offering some of the most modern designs when it comes to home furniture and interior design works that are simple and eco-friendly. Also, the company has been known for the exceptional customer care they offer when it comes to paying attention to customer needs, operational details, and innovative continuous product development. This efforts in offering good customer service to their customers has made them a leading brand which shows care to their customers over the years. Although there in the past the company has been trying to be at the best when it comes to customer care offerings, there have been some challenges over the past years where people have questioned their customer care services.
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Describe IKEA as a home furnishing brand
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Saturday Evening Post (21 February 1931)How IKEA attracts its Customers?
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