Module 5: Week 5—Develop the Value Offering—the Product Experience (Chapters 8-10)
Q1. Explain your product planning efforts. (Ch. 8)
Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8)
Q3. Discuss your techniques of building the equity of your brand. (Ch.9)
Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)
Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10)
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