Digital Advertising

MKT 335 KPI Snapshot

The snapshot below suggests KPIs to consider based on identified campaign goals. You may use this information to develop the campaign summary for Milestone One. As you continue through the course, you will gain a deeper understanding of KPIs as you explore different channels. Be sure to revisit your proposed KPIs later in the course to ensure your response reflects this additional knowledge.

Goal

KPI

Awareness

Video Views

Consideration

Cost Per Click (CPC)

Consideration

Save (Instagram Only)

Conversion

Cost Per Click (CPC)

Conversion

Cost Per Lead (CPL)

Awareness

CPM

Advocacy

Share

Engagement

Cost Per Engagement (CPE)

Note: These KPIs are specific to advertising campaigns and the channels they are running on. Brands will often go a step further and develop some of their own KPIs for consideration.

For more information on the most essential KPIs, review these resources:

· Five KPIs Every Digital Marketer Needs to Track

After explaining the purpose of KPIs, this article takes a closer look at five types of KPIs used in digital marketing. As you read, consider the role of KPIs in the campaign you are planning for the final project.

· The Seven Most Important Digital Marketing KPIs to Track

This article summarizes the most important KPIs in digital marketing. As you read, consider which KPIs would be appropriate for the campaign you are planning for the final project.

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