Digital Marketing Audit Assignment

Digital Marketing Audit AssignmentThis will be a case study on a real organization’s current digital marketing practice. The case study should be for an organization that can potentially use your study results to improve its marketing activities. You are encouraged to share your analysis with the organization you choose. For this reason, you should not use organizations like Amazon.com or Walmart.You are also advised not to choose the organization you are working for or have worked for if you are/were involved in their marketing activities. However, you are free to discuss your organization if you are not responsible for its marketing activities.Take a look at the digital marketing efforts of the selected organization and analyze at least 3 areas. The three areas should be from the topics covered in this semester. Examples include onsite SEO, landing pages, website design, offsite SEO, paid search marketing, online advertising (banner), social media marketing, and email marketing. Based on your analysis, write up some recommendations for improvement.Write your paper based on this outline:—————————————————–The organization and its backgroundDigital marketing area 1 (specify what area — see the list above): what is being done, your recommendations for improvementDigital marketing area 2 (specify what area — see the list above): what is being done, your recommendations for improvementDigital marketing area 3 (specify what area — see the list above): what is being done, your recommendations for improvementConclusion—————————————————–Make sure to give each section an appropriate heading. Single spaced. I have no page requirement but it is highly unlikely to have a good analysis report in under 2 pages. Distinguished(100%)Proficient(85%)Basic(70%)Below Expectations(50%)Non-Performance(0%)Thesis StatementRaises the strongest   objection to the thesis presented in the assignment. The objection is strongly grounded in research and logical reasoning.Raises a plausible objection to the thesis presented in the assignment. The objection is mostly grounded in research and logical reasoning. Raises an objection to the thesis presented in the assignment. The objection is somewhat grounded in research and logical reasoning.Attempts to raise an objection to the thesis presented in the assignment. The objection is minimally grounded in research and logical reasoning. The objection to the thesis is either nonexistent or lacks the components described in the assignment instructions.Counter ArgumentProvides a strong, thorough rebuttal to the objection. The rebuttal effectively demonstrates that the thesis can withstand the objection and applies the principles of charity and accuracy. Provides a rebuttal to the objection. The rebuttal mostly demonstrates that the thesis can withstand the objection and mostly applies the principles of charity and accuracy. Provides a  limited rebuttal to the objection. The rebuttal somewhat demonstrates that the thesis can withstand the objection and somewhat applies the principles of charity and accuracy. Attempts to provide a rebuttal to the objection; however, the rebuttal minimally demonstrates that the thesis can withstand the objection and does not apply the principles of charity and accuracy. The rebuttal is either nonexistent or lacks the components described in the assignment instructions.Conclusion– Provides clear and concise closing remarks that comprehensively summarize the essay. The remarks consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. Provides closing remarks that summarize the essay. The remarks mostly consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. The closing remarks are somewhat unclear. Provides closing remarks that minimally summarizes the essay. The remarks minimally consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problems. The closing remarks are unclear and/or vague. Attempts to provide closing remarks that summarize the essay, however, the remarks do not consider the broader controversy and/or further research that could offer additional insight into the moral solution of the business problem. The closing remarks are unclear and vague.The closing remarks are either nonexistent or lack the components described in the assignment instructions. Written Communication: Context of and Purpose for Writing Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly. Demonstrates sufficient application of organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand. There are some problems with the blending of summaries, paraphrases, and quotes. Paper flows somewhat smoothly.Demonstrates a limited understanding of organization and presentation of content in written work. The purpose of the writing is somewhat evident but may not be integrated throughout the assignment. There are many problems with the blending of summaries, paraphrases, and quotes. Paper does not flow smoothly in all sections. Organization and presentation of content are extremely limited. The purpose of the writing is unclear. There is little or no blending of summaries, paraphrases, and quotes. Paper does not flow smoothly when read. . Written Communication: Control of Syntax and Mechanics – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand. Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understandDisplays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader. Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader. . Written Communication: Required Formatting Accurately uses required formatting consistently throughout the paper, title page, and reference page. Exhibits required formatting throughout the paper. However, layout contains a few minor errors.Exhibits limited knowledge of required formatting throughout the paper. However, layout does not meet all requirements. Fails to exhibit basic knowledge of required formatting. There are frequent errors, making the layout difficult to distinguish as required style. . Written Communication: Word Requirement The length of the paper is equivalent to the required number of words.The length of the paper is nearly equivalent to the required number of words. The length of the paper is equivalent to at least three quarters of the required number of words.The length of the paper is equivalent to at least one half of the required number of words. . Written Communication: Resource RequirementUses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment. Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly. .