After watching The Blue Ocean Strategy (BOS) and The Blue Ocean Strategy (BOS) Example videos in Week 6b, submit an Excel file with:
a table and its line chart comparing two real products on 5 value elements, and a third hypothetical product with 8 value elements. The third product will share the first 5 value elements, but should also have three value elements that the other ones do not have. This should be a product that is not in the market; therefore you should create it, and give it a brand name.
a small paragraph on how/why the new product will conquer the blue ocean space. Base it on the value elements it has and how some differentiate from the competitors and how are totally new.
IMPORTANT:
To receive full points the new product must be in the blue ocean and not in the read ocean (this is very important). Red ocean is the area in the graph where other brands are and compete. The blue ocean is the space left.
Do not submit product categories/groups. For example, house cleaners, baby formula, etc.
Do not submit the examples presented in the videos.
Video – The Blue Ocean Strategy (BOS) (Links to an external site.)
Video – The Blue Ocean Strategy (BOS) Example
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more