Guidelines and Requirement

MGMT4308
CASE STUDY PROJECT ONE INSTRUCTIONS
The CEO Who Saved a Life and Lost His Job
Project Tasks
Please write an 8-10 pages long essay analyzing and discussing the following topics following the order of Tasks 1 to 6:
1. Task 1 (5 points): Summarize the case. Length suggestion: 1 page.
2. Task 2 (15 points): Identify (list) the ethical issues that have arisen in this case. Please
offer some details about each ethical issues (e.g. including whats occurred, whos
affected, etc.). Length suggestion: 1 page.
3. Task 3 (20 points): Identify (list) all of the stakeholders of the company (i.e., Chimerix)
in the case, and discuss each of their viewpoints (e.g., needs, desires, concerns, costs,
benefits, power, etc.). Length suggestion: 1-2 pages.
4. Task 4 (20 points): Explain in detail which of the stakeholders should be involved and
helpful to solve the ethical issues that have arisen in the case, and why, given their
viewpoints. Length suggestion: 1-2 pages.
5. Task 5 (20 points): List all of the ethical theories and principles (i.e., 14 ethical
principles under the part Principles of ethical conduct from Page 241 in Chapter 8 of the textbook) that are appropriate for solving the ethical issues in this case. Explain in detail why each principle is appropriate for solving the particular ethical issue. Length suggestion: 2 pages.
6. Task 6 (20 points): Using certain ethical theories and principles to recommend a plan of action for the company that will help the company (i.e., Chimerix) remain competitive and avoid such problems in the future. Explain the expected positive and negative consequences of the plan of action you recommend. Length suggestion: 2 pages.
7. You will be given 5 bonus points for sending your draft to writing center to improve your writing quality. writing center tutoring service is free but reservation is needed. URL: Writing Center website
Guidelines and Requirement
1. The length of your essay is about 8-10 pages (double-spaced, 12 pt Times New Roman font, 1-inch margins, excluding exhibits and references) in MS Word format.
2. Submission deadlines:
1
a. You need to submit your complete draft by March 17, 2019.
b. Final submission due: April 28, 2019 11:59 PM through TurnItIn submission. Please submit your final paper a few days before the deadline so that you can
have time to revise if the similarity rate is high. You can have multiple
submissions but only your last attempt will be graded.
3. Before you start, read the instructions and the casetwice. You should also read the
other files in the project one folder (on Blackboard) too.
4. You should not conduct outside research for the case analysis. In other words, you
should pretend that you are facing exactly the same situation and information
presented in the case.
5. Your answer should be specific to the six tasks specified above and follow the order to
organize your analysis. Please keep in mind that those topics are actually interconnected. You need to integrate your answers into a report with smooth logic and internal consistency. You are suggested to use appropriate sub-titles to make your paper easier to follow.
6. The analysis must be professionally written. Dont use bullet or lists. Write your answers in complete sentences. Please conduct spelling check, grammar check, and virus-check before submission.
7. Avoid laundry lists. Focus and organize your analysis. Look for frameworks from the readings or the textbook that help you organize and present your analysis.
8. Consider turning the question into the beginning of your answer. That is, if the question is, What are the key issues? begin your answer with; The key issues (includeorare). This may seem simplistic, but is a very effective way to help you focus your answer on the question(s) asked and to earn full credit. Dont repeat the entire question in your answer.
You need to highlight the names of the ethical principles in your paper.
Please follow APA format for your writing (URL: APA Format website ). Indicate any
references you cited in your report. The references list does NOT count for length

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