How to Prepare a Pamphlet

A pamphlet is a format that allows you to target specific populations by selecting, and

then presenting concise information to improve knowledge levels, to change attitudes

toward a subject, to use in conjunction with other marketing approaches, and to educate

individuals, their families, and professionals.

Challenges Involved in Developing a Pamphlet

Writing and developing content for an effective pamphlet is challenging. You have a

limited amount of space in which to briefly, clearly, and professionally provide

information to your targeted readers. Therefore, it is vitally important to outline and

organize your pamphlet content, and then deliver it in a way that appeals to your


1. Identify the key concepts. Your assignment will outline several points that must be


2. Use headings or subtitles to address those key concepts.

3. Explain the key points at the beginning of each section.

4. Cite your supporting resources properly just as you would do with a traditional paper.

Note: Double-check with your instructor to determine if he or she will accept

footnotes rather than a reference section for your pamphlet if it helps to improve the

readability and appearance of your information.

5. Be sure to use graphics, photographs, charts, and other illustrations that are

appropriate for your topic and intended audience.

6. Make sure your design layout is logical, appealing, and relevant to ensure your

targeted readers benefit from your pamphlet’s content.

Creating a Pamphlet – The Basics

There are several software programs, including Microsoft Publisher, that are designed

to create a variety of different written materials. However, you can easily create your

own using Microsoft Word.

Depending on the version of Word that you may have, you can open a template and

simply cut and paste your information into a template; or you can search the Internet for

a free template that meets your needs.

You can use Word to create a simple pamphlet by completing the following steps:


1. Open a new file in Word. Then, name it and save it as you would any other


2. Go to Page Layout>Margins>Narrow (1/2 inch).

3. Write your content or text. and then insert your graphics.

4. Go to Page Layout>Orientation>Landscape. Change to Landscape (11 x 8 ½).

5. Highlight the text.

6. With text highlighted, go to Page Layout>Columns>Three. Click and save.

Now, your file is a draft pamphlet that you can review, revise, and proofread before you

submit it to your instructor for feedback.

Creating an Effective Pamphlet – Simple Tips

Effective pamphlets present information that is organized, informative, supported by

valid research, and easy to understand. You can prepare an effective pamphlet by using

the following tips:

1. Use short, yet compelling words, and brief sentences. Keep your audience in mind.

2. Use quotes sparingly. As a rule, quotes have value for emphasis if you cannot

rephrase the information any better in your own words.

3. Write your content using the active voice. (Active voice: “Families can provide

support to children struggling with homework by finding a great tutor.” Passive voice:

“Support can be provided by the family to children struggling with homework by find

a great tutor.”)

4. Be positive. “Families should” instead of, “Families should not.”

Knowing Your Targeted Readers

 Understand your readers (ages, professions, levels of education, demographics,
etc.) to ensure the success of your presentation.

 Tailor your information to meet your readers’ interests and expertise.
 Make the information relevant and appealing to your readers.

Planning Your Pamphlet Content
As you prepare your pamphlet content, consider the following questions:

 What can your readers learn from this pamphlet information? What is the
intended “take away”?

 What do you want your readers to do with the information that they have

 Should they now think and/or behave differently because of your pamphlet?
 What do you want them to remember from your pamphlet?


Pamphlet Content Guidelines

1. Use a simple font with a point-size of no less than 12-point (footnotes should be no
smaller than 9 point).

2. Be consistent. Use the same font throughout your pamphlet.
3. Use color, underlining, and italics sparingly and for emphasis only.
4. Use white space effectively. If text is squeezed together, it is difficult to read. Take

time to edit your information so that your key concepts are clearly and simply

5. Use graphics that are relevant to your pamphlet’s overall content.
6. Be sure the graphics complement your content, instead of overwhelming it and

creating distractions.
7. Ensure your graphics are tasteful, inclusive, and appropriate for your readers.

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