Hurlock-BMGT300-Project1.docx

The business idea on eBook

Peter Hurlock
UMGC
BMGT 330-6381

The business idea I have in mind is the publishing of eBooks. This business idea interests me because first it requires small capital to start it, and I have been in the publishing sectors and I have great experience in the publication of these eBooks from the initial stage up to the accomplishment stage. Also, I like this idea because of the love I have in providing the information to those who are unable to get this information. My aim will not only be making profits but also making the information available to people, especially the professors of the university and their students. The business idea is new, in my location, but in other parts of the country, the business idea does exist also. I borrowed this business idea from one company I was working for during a part-time period. This business idea exists in various areas but I saw this opportunity because my neighboring college doesn’t have a supplier of these eBooks.
Yes, this business idea serves to fill a need sufficient enough to appeal to a wide group of my customers because I will bring the services close to them. The professors and the students of my neighboring college have been in a difficult situation dealing with their supplier who is far away from them. Opening this business close to the college facility will not only make the communication efficient but it will also cut on the expenses that are used in transporting these books to school. The target market for this business idea is the professors of my neighboring university and their students. The two will be my target market for my business because the professor will use these books in teaching programs. The professors are my target market because they will be the ones ordering these books so that they will be able to use them in teaching their students through the course program. Also, the students are the target market for this business because they are the ions that will utilize these books for studying purposes throughout their coursework program. The two will be my primary target market because they will be directly involved in the business operations such as the number of books to be published and the standard level.
The secondary target market will be the people in the community where the business will be located. They will be my secondary target market because they will use our products in small quantities, not like my primary target market that consists of the professors and the students who will be using my products in large quantities. (Zhang, 2021) On this business idea of publishing eBooks for use in college, I have the core competencies to run a business of this nature because I had previously worked in a company that was offering the same services during my free time. I was able to learn the production phases of the publication of the eBooks from the planning stage where the orders are taken and the right equipment are assembled and finally the schedule of time is created
On the production stage, in this stage, the permission is obtained, the content is converted and the books are published together with proofreading and in the final phase of the management phase, there is the tracking of the progress of the eBooks writing, checking of the books and solving of the problems that will arise from this exercise. The idea is financially viable to me because it will be able to generate sufficient income that will meet the operation payments, debt comments and it will allow for the expansion of the business while maintaining the service because the orders for the books will be placed in each semester. Also, eBooks are only used once in the semester.

Reference:
Wen-Qia, F., Zhang, M., & Ling-Yanc, Y. (2018). Academic ebook publishing in China: An investigation of current status and publishers’ attitudes. The Journal of Academic Librarianship, 44, 15-24.
Zhang, C. (2021). DIFFUSION OF H IN THE PRINCIPAL PHASES OF TiAl ALLOY: A FIRST-PRINCIPLES STUDY. High-Temperature Material Processes: An International Quarterly of High-Technology Plasma Processes, 25(1).
Song, W., Xie, Y., Hu, J., Wu, X., & Li, X. (2021). Parametric optimization of cyanobacterial coagulation at exponential and decline phases by combining poly aluminum chloride and cationic polyacrylamide. AQUA—Water Infrastructure, Ecosystems and Society, 70(3), 317-327.

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