Analyze Qualitative Data
For the Week 6 assignment, perform qualitative thematic data analysis using the three video
transcripts (located in the Books and Resources for this Week section). The topic of the
transcripts is Business Startups.
Describe your chosen approach to analyze the data from these three transcripts; support your
chosen approach using references. Be sure to consider the type of data collected to create
procedures for a comprehensive analysis. In your description, clearly define your approach to:
(a) organizing data
(b) coding and thematic development
(d) using software applications
Then identify at least two three (3) themes you extracted from the three video transcripts. The
number of themes will be based on your selected framework. For each theme:
(a) Label the theme
(b) Define the theme’s concept based on the interpretation of the data.
(c) Include a 2-3 direct quotes from the data that best represent how the theme is conceptualized.
As with all other assignments, your approach must be systematic, logical, fully explained, and
supported with scholarly sources. Use the resources provided, and at least three other peer-
reviewed articles to defend your research plan.
Length: 2-4 pages
Your assignment should demonstrate thoughtful consideration of the ideas and concepts
presented in the course and provide new thoughts and insights relating directly to this topic. Your
response should reflect scholarly writing and current APA standards.
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