Integrative Learning Project – APA Format

Running head: FINAL ASSIGNMENT 1
FINAL ASSIGNMENT 2

Final Assignment

Name

Liberty University

BMIS 650 Operations Management

Dr. Xxxxxxx
May 14, 2021

Table of Contents

I. Abstract………………………………………………………….…………….….5

II. Introduction………………………………………………………….…….…….6

III. Organizational Setting………………………………………………………….7

a. Mission…………………………………………………………………….7

b. Customers………………………………………………………………….8

c. Value……………………………………………………………………….9

d. Christianity ……………………………………………………………….9

IV. Chapter Concepts……………………………………………….………………10

a. Innovativeness…………………………………………….……………….
i. Description………………………………………………………….
ii. Benefits to the Organization…………………………………………
iii. Plan for Implementation……………………………………………
iv. Biblical Integration………………………………………………….

b. Customization……………………………………………………………….
i. Description……………………………………………………………
ii. Benefits to the Organization…………………………………………
iii. Plan for Implementation…………………………………………….
iv. Biblical Integration………………………………………………….

c. Forecasting………………………………………………………………
i. Description…………………………………………………………….
ii. Benefits to the Organization……………………………………………
iii. Plan for Implementation………………………………………………
iv. Biblical Integration………………………………………………….

d. Supply Chain Management…………………………………………………
i. Description……………………………………………………………
ii. Benefits to the Organization…………………………………………
iii. Plan for Implementation…………………………………………….
iv. Biblical Integration………………………………………………….

e. Quality………………………………………………………………………

i. Description……………………………………………………………
ii. Benefits to the Organization………………………………………….
iii. Implementation……………………………………………………….
iv. Biblical Integration…………………………………………………….

f. Outsourcing…………………………………………………………………….

i. Description……………………………………………………………….
ii. Benefits to the Organization…………………………………………….
iii. Plan for Implementation………………………………………………….
iv. Biblical Integration……………………………………………………….

g. Inventory Management………………………………………………………….

i. Description………………………………………………………………….
ii. Benefits to the Organization……………………………………………….
iii. Plan for Implementation……………………………………………………
iv. Biblical Integration………………………………………………………….

h. Six Sigma…………………………………………………………………………….

i. Description…………………………………………………………………….
ii. Benefits to the Organization………………………………………………….
iii. Plan for Implementation……………………………………………………….
iv. Biblical Integration…………………………………………………………….

V. Conclusion and Recommendations………………………………………………………….

VI. References…………………………………………………………………………………….

VII. Appendices………………………………………………………………………………….

a. SWOT Analysis………………………………………………………………………….
b. Budget Planning…………………………………………………………………………
c. Operating Plan…………………………………………………………………………

Abstract

This paper will outline the influence Walt Disney has in the world as well as its popularity in America. We begin with an introduction by discussing who Walt Disney was and how he got started and became a corporate giant that he is today. Next, we will look at the Organizational Setting and how Walt Disney became such a powerful, pervasive presence in the American culture. This paper will also examine the mission and talk about what products and services are provided, and to what markets and how they are distinct from those offered by competitors. We will also define customers that are internal and external, identify what value we add to the organization and how we help the organization achieve its mission. Finally, we will highlight the role Christianity currently plays in this organization and if it is a secular organization, also take a look at what Christian values are built into the organization.

Introduction

This learning project explores the Walt Disney Company along with its subsidiaries and affiliates a leading diversified international family entertainment and media enterprise. The Company is a big name known as an American-based entity diversified for providing different mass media and entertainment features. Founded by two brothers named Walt and Roy O. Disney in October 1923, Disney is now one of the biggest media companies in the world, with an estimated net worth of nearly $130 billion. It was named the No. 1 best-regarded company in 2018 by Forbes.
The organizational setting of this paper focuses on the mission of the organization, the internal and external customers, the value we bring in helping to accomplish the mission and the Christian values that are built into the organization. Eight different key concepts were chosen to describe how to improve our means of creating and showing value and overall growth in the company, our goal also is to help the organization adjust to market changes and use the concept of Forecasting to benefit the company going forward to better handle market changes and challenges.
Walt Disney sparked my interest because their ability to think creatively
and create a good brand and pursue innovation. I can add to that brand and help grow the company even more by offering the company services that will ensure effective market research on how to patronize new generations of consumers to changing consumer demands.

Organizational Setting

Mission

The Walt Disney Company is one of the largest entertainments and media conglomerates
in the world. The Company together with its subsidiaries and affiliates is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media, that includes Disney Parks, Experiences and Products; Disney Media & Entertainment Distribution; and three content groups /Studios, General Entertainment and Sports focused on developing and producing content for DTC, theatrical and linear platforms. Walt Disney came to understand that a culture of creativity must align with the experimental process of discovery (Zaboski, Dierberger, & Douglas, 2016).

Strategic Mission

The main mission of Walt Disney is to entertain the public, to inspire people around the world with the influence of storytelling, portraying some excellent brands, use of highly effective and innovative technologies, use of creative minds so that this Company can be known as the world’s best entertainment organization (The Walt Disney Company, 2019). Walt Disney Company has a constantly expanding portfolio built up with its diversified content and its acquired subsidiaries. Their main products and services consist of children’s educational books, graphic novels, broadcasting TV channels, internet sites and platforms, and different mediums of entertainment that includes movies, gaming, and TV shows. They also offer other services that include resorts, hotels, theme parks, musical development and recordings, live-action plays, and online content streaming services. Currently today Walt Disney has major operations all across the world in the United States, Europe, Latin America, and Asia. The company’s priority headquarters is located in Burbank, California (Salandro, 2019).

Customers

The Walt Disney Company has a wide variety of customer bases. Through brand loyalty and its diverse portfolio, the organization is able to maintain customer relationships longer than most companies. The company has demographics from all ages and genders all across the globe. Disney uses a whole different vocabulary within their organization. Employees are referred to as “cast members” and “customers” are called “guests.” This helps to remind the entire Disney staff of the purpose that they are meant to fulfill and the importance of serving. Internal customers consist of employees, shareholders, managers, board of directors and the various people who work in the different departments of the business External Customers An external customer can be one of three things; ordinary customers of the business, another business or organization, all customers who are based outside the business (external). Usually the external customer, business or organization is the person in which is providing goods or services for, non-government agencies, labor unions, social responsibility investors, environmental agencies, and distributors. basically, the buyer. While the internal stakeholders make up the inside of the Walt Disney Company, there are also external stakeholders outside of the company that are affected by its operations. The first being the customers which is possibly the most important stakeholder in both the internal and external types. While the employees are the backbone, the customers are what generates the profit. For instance, the Disney parks see numerous customers a day which allows them to collect massive amounts of profit by offering a service and value that they’re looking for (McKenzie 2012, July 2).

Value

The Company value stems from their ability to think creatively, create brand loyalty, and pursue innovation, the team oversees the world’s premier entertainment company, home of the most respected and beloved brands around the globe. I can help the company by showing them how to anticipate the constant changing consumer’s preferences as Technology is always constantly changing and consumers always wants the Next Best Thing. By bringing a diverse range of knowledge, perspective, and experience to guide and drive long-term value to the company I think this will make the company even more successful and continue to be the world Leader.

Christianity Role

Walt was a very devoted Congregationalist Christian, his family’s religion. In fact, Walt owes his name in a sense to religion. Walt’s father Elias was a very good friend of Reverend Walter Parr, who preached at the Saint Paul Congregational Church, where the family attended church. Although Walt was a Christian the Company itself does not profess to be associated with any kind of religion, such as Christianity. The company does portray family values through positive messaging for people of all races and ages and has some fictional characters as Christians, but the organization also displays characters with different religions in their content and takes no further stances on religious beliefs (James, 2013).

Integration of Chapter Concepts to the Organizational Setting

8 Key Concepts

a. Innovativeness
b. Customization
c. Forecasting
d. Supply Chain Management
e. Quality
f. Outsourcing
g. Inventory Management
h. Six Sigma

Conclusion

References

Zaboski, D., Dierberger, G. F., & Douglas, R. (2016). The alchemy of creativity: An operating
system for innovation, collaboration, and enhanced creativity. American Journal of
Management, 16(3), 66–81

“Company Overview.” The Walt Disney Company. Retrieved from https://thewaltdisneycompany.com/about-disney/company-overview

MARY BLACKISTON Copyright 2021 Mary Blackiston is the Content Marketing

Specialist for SUCCESS agency.

What We Can Learn from Disney Customer Service

McKenzie, T., Drucker, P., & Hamar, T. (2012, July 2). Who are a company’s most important stakeholders? Retrieved from https://www.destination-innovation.com/who-are-acompanys-most-important-stakeholders/

Segal, T. (2019, July 6). Who are Walt Disney’s Main Competitors? Retrieved from https://www.investopedia.com/ask/answers/052115/who-are-disneys-dis-maincompetitors.asp

Bill Iadonisi Religion and Walt Disney PUBLISHED FEBRUARY 3, 2017
http://www.themagicinpixels.com/author/mickeynews1

James, J. (2013). The heart makes the mouse: Disney’s approach to brand loyalty. Journal of
Brand Strategy, 2(1), 16–20.

Appendice

s

a. SWOT Analysis
b. Budget Planning
c. Operating Plan

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