1. A minimum of 1,000 words with applicable terms and concepts related to the chapters and/or Learning Outcomes 2. Two recent articles related to the topic included in the REFERENCE Section at the end of your paper and properly cited in APA Format 3. Two in-text citations including (a) one direct quote from one of you articles (with proper intext APA citation), and (b) one fact from one of your articles (with proper intext APA citation) 4. A strong personal conclusion in your own words A brief Rubric includes 1. 2 References (12.5 each + 12.5 each) =25% 2 In-Text Citations (1 direct quote 13, 1 fact 12) 25% 1, 000 word minimum and terms/concepts 40 % Strong Recommendation 10% Total 100% Everything is based off the pictures which can be downloaded from this link https://www.mediafire.com/file/6w3lisgcbkqec7c/assignmentneededasap.zip/file Requirements: 3.5 pages Identify Problems and Opportunities Situation Analysis
Environmental Scanning (Economy, Political, Cultural, Social, Competition, Legal, Regulatory, Technology, Demographics, Natural Resources, Consumer Behavior)
Strategic Marketing Issues
Product
Price
Distribution
Promotion
Selecting and evaluating target markets
Phase of the product life cycle
Management and Policy Issues
Issues
Accounting Issues Environmental Scanning (Economy, Political, Cultural, Social, Competition, Legal, Regulatory, Technology, Demographics, Natural Resources, Consumer Behavior) Strategic Marketing Issues
Product
Price
Distribution
Promotion
Selecting and evaluating target markets
Phase of the product life cycle Product Price Distribution Promotion Selecting and evaluating target markets Phase of the product life cycle Management and Policy Issues Issues Accounting Issues S.W.O.T Analysis
Strengths of the company/products
Weaknesses of the company/products
Opportunities of the company/products
Threats of the company/products Strengths of the company/products Weaknesses of the company/products Opportunities of the company/products Threats of the company/products Alternative Courses of Action Recommended Course of Action Justification of Recommended CourseAbove is what needs to be in the essay Identify Problems and Opportunities
Situation Analysis
Environmental Scanning (Economy, Political, Cultural, Social, Competition, Legal, Regulatory, Technology, Demographics, Natural Resources, Consumer Behavior)
Strategic Marketing Issues
Product
Price
Distribution
Promotion
Selecting and evaluating target markets
Phase of the product life cycle
Management and Policy Issues
Issues
Accounting Issues
S.W.O.T Analysis
Strengths of the company/products
Weaknesses of the company/products
Opportunities of the company/products
Threats of the company/products
Alternative Courses of Action
Recommended Course of Action
Justification of Recommended CourseAbove is what needs to be in the essay Environmental Scanning (Economy, Political, Cultural, Social, Competition, Legal, Regulatory, Technology, Demographics, Natural Resources, Consumer Behavior)
Strategic Marketing Issues
Product
Price
Distribution
Promotion
Selecting and evaluating target markets
Phase of the product life cycle
Management and Policy Issues
Issues
Accounting Issues Product
Price
Distribution
Promotion
Selecting and evaluating target markets
Phase of the product life cycle Strengths of the company/products
Weaknesses of the company/products
Opportunities of the company/products
Threats of the company/products
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