Marketing Planning and Practice

Marketing Planning and Practice
UMKDQD-15-2

Week 7 Tutorial
Presented by
MPP Teaching Team
w/c 22 March 2021

Plan for Today’s Tutorial
Mid-module feedback
This is the first run of Marketing Planning and Practice
Recognition of the need for students to have greater exposure to marketing planning before they get to year 3
To give placement students experience of marketing planning before they go on placement

Opportunity for any questions arising around your plan to date

Mid-Module Feedback
So, to help us could you please give some feedback on the following:

Is there anything you are not sure about for the assignment?
We will pick these areas up in this and future tutorial sessions
There will be (pre-recorded) lectures reviewing Component A in week 10 too

Mid-Module Feedback
As this is a new module, what would your recommendations be regarding content and give us the reason why?

What would you keep?
What would you remove?
What would you like more of?
What would you like less of?

Any other comments?

The Appendix
If you have applied models in support of your marketing plan then these should be placed in the appendix
An appendix includes information that is too detailed/not essential for the main report
Useful background material goes here
Placing them in the appendix improves the flow of the report

The Appendix
The Appendix comes after the reference list
The list of appendices should be included in the table of contents list
In the main body of your marketing plan you can refer to information within an appendix
The PESTEL analysis (see Appendix A)….
Remember that you still need to include sources in the main body
The main body is what is marked
Yes, that does mean some will be repeated (appear in both the main body and the appendix)

The Appendix
Each appendix starts on a new page
Title each one clearly
Can be either Appendix A, Appendix B, Appendix C etc or Appendix 1, Appendix 2, Appendix 3 etc
Use a different appendix for each separate model or additional material

The Appendix
Not included in the word count
Not marked (though the marker will look at them)
If you rely on something to meet the requirements of the assignment brief or marking criteria this must appear in the main report
Don’t place important information in the appendix to save word count
You should include sources for all information – whether it’s in the appendix or the main body

Next Week
Easter Break coming up – your tutors will be on annual leave

There will be no tutorial/webinar or drop-in sessions for w/c 29 March and w/c 5 April.

We’re back on Monday 12 April.

9

Any Questions?
As we will be on Easter holiday for the next two weeks are there any questions related to the assignment to help you progress with your plan?