MKTG500 Brand Extension AssignmentMKTG500W3 AssignmentThis assignment will be submitted to Turnitin®.Instructions5 PAGESDue DateJun 26, 2021 11:55 PMHide RubricsBrand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.Areas to include:Brand (to include a brief background)Extension ideaRation/justification or need for the new idea relate the idea back to the company’s mission statementTarget marketMarketing/launch strategy (to include pricing and channel strategy)Ethical considerations You MUST upload assignment into the ASSIGNMENT Container as a Word document.Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#Course Objectives:1. Develop a Marketing Plan2. Define the types of marketing research3. Analyze potential pricing alternatives.4. Define channel strategy5. Design a sales management plan.Due DateJun 26, 2021 11:55 PMHide RubricsRubric Name: MKTG Writing Assignment RubricPrint RubricThis table lists criteria and criteria group names in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. You can give feedback on each criterion by tabbing to the add feedback buttons in the table.CriteriaExemplaryAccomplishedDevelopingBeginningDid not attemptCriterion ScoreAssignment Content65 pointsExceeds expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.55.25 pointsMeets expected level of explanation and discussion on the assignment areas/topics. All areas included in the analysis.48.75 pointsDoes not meet expected level of explanation and discussion on the assignment . No more than one areas of analysis need improvement and/or additional development.42.25 pointsDoes not meet expected level of explanation and discussion on the assignment . Multiple areas of analysis need improvement and/or additional development. One or more areas were not addressed.0 pointsDoes not meet expected level of explanation and discussion on the assignment. Significant areas of analysis need improvement and/or additional development. Assignment not submitted.Score of Assignment Content,/ 65Assignment Content10 pointsStudent demonstrates proficient command of the subject matter in the assignment. Assignment shows an impressive level of depth of student’s ability to relate course content in examples given.8.5 pointsStudent exhibits above average usage of subject matter in assignment. Student provides above average ability in relating course content in examples given. Details and facts presented provide an adequate presentation of student’s current level of subject matter knowledge.7.5 pointsThe assignment reveals that the student has a general, fundamental understanding of the course material. Whereas, there are areas of some concerning in the linkages provided between facts and supporting statements. Student generally explains concepts, but only meets the minimum requirements in this area.6.5 pointsStudent tries to explain some concepts, but overlooks critical details. Assignment appears vague or incomplete in various segments. Student presents concepts in isolation, and does not perceive to have a logical sequencing of ideas.0 pointsExplanation of concepts not provided and/or only surface level understanding is present . Assignment is incomplete or not submitted.Score of Assignment Content,/ 10Thesis and Support10 pointsThe writing has a clearly articulated original thesis and subordinate ideas supported by reliable and relevant evidence based on original research.8.5 pointsThe writing has a clearly articulated thesis supported by appropriate evidence and sound logic. Minor gaps in logic and argument may appear.7.5 pointsThe writing has a clear thesis and related subordinate ideas supported by clear thinking and appropriate evidence. Logical arguments may be one-sided or incomplete.6.5 pointsThe writing may need a more clearly articulated thesis and/or appropriate related subordinate ideas. Fuzzy logic may be evident and adequate supporting evidence is lacking.0 pointsStudent has a presented information with little to no support of reference materials. Assignment is incomplete or not submitted.Score of Thesis and Support,/ 10Grammar and Spelling5 pointsPaper contains less than 2 total grammatical and/or spelling errors.4.25 pointsPaper contains 2-4 total grammatical and/or spelling errors.3.75 pointsPaper contains 5-7 total grammatical and/or spelling errors.3.25 pointsPaper contains 8-10 total grammatical and/or spelling errors.0 pointsPaper contains more than 10 total grammatical and/or spelling errors. Assignment is incomplete or not submitted.Score of Grammar and Spelling,/ 5APA5 pointsPaper contains less than 2 APA errors.4.25 pointsPaper contains 2-4 APA errors.3.75 pointsPaper contains 5-7 APA errors3.25 pointsPaper contains 8-10 APA errors.0 pointsPaper contains more than 10 APA errors. Assignment is incomplete or not submitted.Score of APA,/ 5Mechanics5 pointsPaper meets the length requirement for the assignment.4.25 pointsPaper greater than 90% or substancially exceeds the length requirement for the assignment.3.75 pointsPaper is less than 80% but greater than 70% of the length requirement for the assignment.3.25 pointsPaper is less than 70% of the length requirement for the assignment.0 pointsPaper is less than 60% of the length requirement for the assignment. Assignment is incomplete or not submitted.Score of Mechanics,/ 5Rubric Total ScoreTotalScore of MKTG Writing Assignment Rubric,/ 100Overall ScoreOverall ScoreExemplary90 points minimumAccomplished80 points minimumDeveloping70 points minimumBeginning60 points minimumDid not attempt0 points minimum
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