BACKGROUND
BRAND: LuluLemon – https://shop.lululemon.com/
Repositioning Statement- To women who exercise, Lululemon is the athletic apparel brand that provides the most comfort during workouts, because of the sweat-wicking, four-way stretch fabric our clothes are made of.
The new associations we want to create include such terminology as: sweat resistant, stretchy, wicking, breathable, lightweight.
The associations we would want to shed include such terminology as: expensive, luxury, trendy, fashionable.
When they think of Lululemon, we would want consumers to focus less on how the clothes look (trendy) and instead focus more on how the clothes feel (comfortable).
We would want to shed our existing associations because often such terms as luxury, trendy and fashionable have an underlying implication that the customer must sacrifice comfort.
CAUSE- Living Wage
QUESTION- 2 or 3 pages
Describe specific tactics that the brand could/should adopt were it to engage with this cause in order to be, as much as possible, on strategy, on brand and profitable. While you may feel certain that this is the wrong approach, imagine for example that a board member has close ties to this specific cause and insists you take actions to ensure the brand is supportive.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more