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People often use masks to hide their real selves by hustling and misleading through the things or lack of things they say. They may lie, obfuscate, dodge or just not answer things at all so no one knows their true identity or intentions. Gatsby does this a lot because he lies about his past and in fact his past was a great source of pain and struggle for him and so he tried to avoid it by having a different personality and identity. In some ways Daisy did it too because she wasn’t direct about her thoughts, opinions and feelings about Tom and her relationship with him. Granted she wasn’t able to but she still had a mask and misled Tom because she didn’t actually like or love him or even his opinions and racism. Artists like O’Keefe did this because she wouldn’t directly show a naked woman’s body but in her art, she would heavily imply it in the mountains, landscapes, flowers and designs she drew. There would be a facade so she to an extent would have plausible deniability but also her indirectness would allow the viewer to interpret what they want to see and have a conversation about that and not what is normative or direct. Kanye did this too to an extent because his political views were all over the place and people would be confused but if nothing else, this was probably a front to get more popularity, gain more views and traction and have more album sales.