This week we covered the topic of Fashion Retailing & Distribution. Now it’s time to select review two of your favorite fashion retailers and their strategies.
Please name the two retailers you are selected and discuss the following items:
What category does each fit into? What are the characteristics of the category of retailers that you named?
Does the retailer engage in omnichannel distribution? If so, why? If not, why not?
What are the customer touchpoints that these fashion retailers use to connect with their customers?
Why does this retailer appeal to you? What are they doing right to appeal to their customers? What could they be doing better?
Please Note:
Be sure to follow the rubric guidelines; you should create one substantive initial response to the the discussion prompt.
Please be sure to post your own thoughts. If you do utilize research or quote from your research, you do need to properly cite that material, in APA format.
You must also respond to at least two of your peers with substantive comments. (Please be sure to address and sign all posts.)
Please remember to return to your original post to respond to replies that you may receive from the Professor or your peers.
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