QSO Operation Mgt Milestone 1 Case Study



QSO-300 Final Project Milestone One

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NOTE: Please be sure to replace all red text. The information and words below should not be used as an answer, they serve as a guide and template, not the answer. Follow appropriate APA styling when finalizing this document.

Final Project Milestone One- Module Two


Write a brief introduction simply describing what BYD China has going on and what we are going to review. …BYD China is pursuing electric cars and hopes to become the world’s largest car company. The below paper describes how proper OM practices will help propel BYD to the forefront of the not so distant future of the auto industry.

Generating Value

I. Generating Value A. Evaluate how the company (BYD) in the case study uses operations management functions to provide products and generate value for its customers. Support your claims with examples from the case study or outside sources.

Write 1-2 paragraphs about what BYD’s operations function (please refer to page 4-6 of our OM textbook) do to create value for the customers. While the some of the small specific OM actions they take should be noted (you may find pages 22 and 24 of BYD case study helpful). Please don’t forget to state the obvious OM output. (Think, what does BYD build?).

I. Generating Value B. Assess how this company achieves a competitive advantage using operations management. Provide examples found in the case study or outside sources to support your reasoning.

Write 1-2 paragraphs about what BYD’s OM function does to achieve a competitive advantage. Be sure to clearly spell out “what” specific action is done better than the industry competition, so this creates a competitive advantage.

Variations of the words “to create a competitive advantage”, “does better than the industry”, etc., should be used throughout this section. You want to talk about what BYD does better, and call out that it creates a competitive advantage because (it makes them more efficient; it allows them to sell cheap; it allows …)

It would also be great here to explain what strategy or a combination of strategies that you believe BYD employs to achieve such advantage ex. low cost, differentiation, response (you may find page 36 of our OM textbook helpful here as well).

I. Generating Value C. Compare and contrast service operations and manufacturing operations at the company in the case study. How are they the same? How do they differ? How does each of these operations provide value for their customers?

Write 1-2 paragraphs answering the above. Start by talking about the differences between Service Operations and Manufacturing Operations. (Please see page 11 of our OM textbook).

You can apply these concepts to BYD during the description or describe Service Operations v. Production Operations and then move onto BYD but be sure to apply the concept to BYD. A few sentences on the differences and similarities between Service and Production, and a few sentences on how BYD uses these to provide value for their customers.

Note: The BYD case study does not make specific reference to service operations. This information can be found doing a google search. You may also find the following website helpful: https://en.byd.com/about/

Theories and Techniques

II. Theories and Techniques A. Compare and contrast the critical path method (CPM) and the program evaluation and review technique (PERT). What types of projects at this company would favor PERT over CPM? Why? What types of projects at this company would favor CPM over PERT? Why?

Write1-2 paragraphs answering the above. What is PERT and what is CPM? How are they alike, how are they different? After you see the difference, you will want to apply the techniques to a project that BYD might take on for each technique. Based on the differences, what would PERT be better for and why (be specific) and what would CPM be better for and why (be specific). Please see pages 67-88 (OM textbook).

II. Theories and Techniques B. Explain the steps used to develop a forecasting system. How would these steps be specifically utilized by this company? What do you predict would be the result of implementing a forecasting system for the top-selling product line at this company?

Write 1-2 paragraphs answering the above. The seven steps come from your OM textbook (page 110), no need to be creative with the internet. The best replies that I have seen list out the step and then how BYD would apply then, moving consecutively through the list.

Step 1-determine something. During this step, BYD would…
Step 2-another thing. During this step, BYD would…
Step 3….
Step 4….
Step 5…
Step 6…
Step 7…

Please be sure to predict the likely result of implementing a forecasting system for the top-selling product line at BYD ex. Yuan EV360 Model.

II. Theories and Techniques C. List the major categories of supply chain risk and associated risk reduction tactics. How could the company mitigate exposure to supply chain disruptions caused by natural disasters?

Write 1-2 paragraphs answering the above. The categories (supply chain risk and associated risk reduction tactics) come from your text (page 450), no need to conduct any additional outside research here. Some of the best responses I have seen were charted out:

Any company that uses outside suppliers incurs some level of risk. Below is a list of risks and what companies, BYD specifically, can do to help mitigate or reduce the associated risk.

Risk How BYD Can Mitigate the Risk

Supply Risk 1 BYD would mitigate this by…
Supply Risk 2 BYD would mitigate this by…
Supply Risk 3 BYD would mitigate this by…
Supply Risk 4 BYD would mitigate this by….

End with a brief conclusion here… Something like, in short, the above OM processes and strategies help to make BYD….

Be sure to include an APA formatted reference page. The reference page should include all sources used in your assignment (including OM textbook, BYD Case Study, along with any additional outside sources introduced).

Also, an in-text citation needs to be included in the body of your word document where the source is used.

The proper reference for your OM textbook:

Heizer, J., & Render, B., Munson C. (2020). Operations management. Sustainability and supply chain management. (13th ed). Upper Saddle River, NJ: Pearson.

For information on how to reference your sources in the APA format refer to the following website:


In addition, I recommend utilizing the “Citing your Sources Guide” which can be accessed via “Quick Links” on our Brightspace Course Landing Page.

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