Starbucks company a global coffee production Company.

In summary, Starbucks company is a global coffee production and distribution entity that has based its operations on the innovate ideas to boost its efficiency and productivity. Many of these technological advancers the company has adopted, have been critical in improving their interactions with the customers and also satisfying the needs of the ever-ready clients. Starbucks uses the innovations and technology to meet demand of the people in this global pandemic era of COVID-19 (Kee et al 2021). Without the advancements in technology, the company cannot meaningfully compete in the global market. The use of S.O.P.s ensures that workers perform tasks in a similar way which is required to produce expected output in the processes. Also, through the use of I.P.R. strategy, Starbucks retain their distinct ownership and location that cannot be claimed by another business entity anywhere in the world. Equally the use of digital technologies by Starbucks such as the Mobile Order & Pay and Digital Loyalty Program enables the customers to provide and submit an advance order by use of mobile app and phones, and pay the money for the order while picking the item at the store using the same app, saving time. Therefore, innovations are required within any organizations since they increase on productivity and efficiency in a company to compete adequately in the world markets.
 
 
References
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Devia, A.N., Aisjah, S. and Puspaningrum, A., 2018. The influence of brand experience and service quality to customer loyalty mediated by customer satisfaction in Starbucks coffee Malang. MEC-J (Management and Economics Journal), 2(2), pp.161-170.
Elia, G., Petruzzelli, A.M. and Urbinati, A., 2020. Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry. Technological forecasting and social change, 155, p.119994.
Hsiang, C.Y. and Rayz, J.T., 2020. Predicting popular contributors in innovation crowds: the case of My Starbucks Ideas. Information Technology & People.
Kee, D.M.H., Faheem, M., Al-Anesi, S.A.L., Imran, M.Y., Hazrul, M. and Khairi, A.A., 2021. Navigating Through the COVID-19 Crisis: A Case Study of Starbucks. International Journal of Accounting & in Asia Pasific (I.J.A.F.A.P.), 4(1), pp.24-36.
Nguyen, T., 2020. Starbucks Loyalty Reward application in Vietnam–identifying the impact of the app on Starbucks’ customers in Vietnam using the technology acceptance model.
Nguyen, T., 2020. Starbucks Loyalty Reward application in Vietnam–identifying the impact of the app on Starbucks’ customers in Vietnam using the technology acceptance model.
Remund, M.C., Peris-Ortiz, M. and Gehrke, H.J., 2017. The Vitruvian Man of Leonardo da Vinci as a model of innovative entrepreneurship at the intersection of business, art and technology. Journal of Innovation and Entrepreneurship, 6(1), pp.1-18.
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