The final project about the McDonald’s about 10~15 pages (Management)

Above are the essays about McDonald’s you wrote before and you can use them directly

Introduction of Integrative Case Analysis (McDonald’s）

McDonald’s was established back in 1948 by two brothers i.e., Mac n Richard in California. They started with hamburgers with an idea of good quantity of food at low price with a vision of expanding globally. MacDonald is currently serving over 70 million customers in more than 100 countries. Its biggest competitors are Burger King, Subway, KFC and 7-Eleven. It features Hamburger variety of Chicken fries’ breakfast, deserts and in some countries according to the local preference some vegetarian products are sold. Dine in and Delivery is offers at the outlets. They make sure that they don’t use artificial preservatives and flavors. In 2020 they also planned to introduce meat alternatives items in the menu. In some places they also offer play are for children. The SWOT analysis shows its strength is “It is the largest fast-food eatery in the world”. It adheres to the taste preferences of the local people. Its target audience are elders, children’s and teenagers. Its moto is Quality, Service and Cleanliness. Its weakness is it offers Junk food which is unhealthy. Some areas complained about delay in poor services. And decline in quality over the period of time while the opportunities it offers home delivery, good quality, breakfast items and economic prices. The threats which MacDonald faced are increase competition, the change in its customer’s lifestyle and increase prices.
The positive aspects of marketing strategy of MacDonald are affordable food. It also give the chance of employment opportunities’ to the locals. The negative strategy is the difficulty in finding the local distributors that failed to maintains the company’s image. The bottom lines of the case analysis are the MacDonald is the food chain that has grabbed a huge share in the world. It tends to be consumers favorite fast-food chain that should continuously work on quality assurance and provide better customer service in order to maintaining better image in the world, full of competitors.
MacDonald adjust its products according to culture needs of international and local market. Product test is based on experimentation by adding and removing foods items based on consumers preferences, MacDonald’s has monopolistic market competition. Its target market includes elders, younger children and business customers,
MacDonald market themselves through channels like TV ads, Social media, print media and other online media platforms.

Identify the domestic or international market you are taking the product or service from and where you are taking the product or service to

MacDonald international market are Canada, Japan, Germany, Australia, France, England and local markets in California.
Identify the product or service (manufacturing, service, government, import/export, etc.)
MacDonald’s is a food service; it offers product mix comprising of drinks and foods which comes good services that helps to target markets.

Draw structural framework (organizational chart)

Explain your role in the organization, if any.

My role in organization is as a consumer who buys product according to its preferences.

References:

Tisha, S. A., Haque, T., Hridoy, M. S. H., & Dash, T. (2019). McDonalds case study. https://www.academia.edu/40915522/McDonalds_Case_Study.
Schramade, W. (2019). Erasmus Platform for Sustainable Value Creation Case study McDonald’s. https://www.rsm.nl/fileadmin/Images_NEW/Erasmus_Platform_for_Sustainable_Value_Creation/Case_study_sustainable_finance_McDonalds.pdf

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Example # 1 McDonald’s

McDonald’s is one the biggest food chains in the world aiming at achievement of competitive advantage among rivals in the market. McDonald’s comes with different competitive strategies that focus on growth and maintaining a better position in the market place. McDonald’s primary focus in ‘Cost leadership’ that means they aim towards minimizing cost for the products offered to the public. They continuously strive for product differentiation by offering unique product e.g. McCafe. McDonald’s has expanded its branches all over the world as their prices are low but quality is high that is why they are able to grab markets easily. Through these competitive strategies organizations like McDonald’s can be able to penetrate market and develop a massive range of buyers by increasing sales and decrease cost per output.

Example #1 McDonald’s

McDonald’s the largest chain of fast food restaurants which has expanded its operations all over the world has followed the best cost provider strategy. McDonald’s charges low cost for the product offered to their customers in comparison with its rivals like Arby’s that charges almost double prices than McDonald’s. Thus McDonald’s increases their profitability by expansion of their business worldwide through reducing prices and differentiating their product quality from rivals. They provide best quality product in lower prices than their competitors.

Example #1 McDonald’s

The largest food chain working globally named as ‘McDonald’s’ has outsourced its food chain completely. Almost 70% of the branches of McDonald’s are franchised. This multinational organization has outsourced its franchise to remove unnecessary workload on the managers. The food chain is outsourced so that it can be handled through outsiders with utmost efficiency and care. It ensure value addition by outsourcing by introducing innovative idea like ‘Drive thru’, primary shifting focus on high interest area tasks. This value addition thus give greater change of promoting growth, offering flexibility to staff and increasing profitability.

Example #1 McDonald’s and Burger King

McDonald’s the world largest chain of fast-food operating worldwide. As a biggest fast food chain on offensive strategy McDonald’s and Burger King are the biggest rivals to each other. Burger king offensive techniques and pursed changes in its product line by copying McDonald’s. Burger King did the greatest hit to McDonald’s by making its advertising and marketing more active and thus it was able to grab more consumers. This strategy helped Burger King in increasing its Sales and profitability.

Example # 1 McDonald’s

McDonald’s is one of the biggest chain of fast food restaurant. Their food chain expands to one thirty thousand locations and they are able to deal with millions of customer on daily basis. The growth strategy of McDonald’s is based on three important factors
· Expanding food chain
· Maximizing profit by reducing their price
· Achieving economies of scale.
McDonald’s has gain advantage global infrastructure and has increased its profits internationally by achieving economies of scale. As McDonald’s prefer franchise model which is one of the main reason of its success in the world. It offers right menu keeping in mind the need of customer a satisfying them totally example: McDonald’s offers chicken in Pakistan, Saudi Arabia while in Australia and Thailand it offers pork items. So it has changed its strategy according to needs of customers despite of strict regulations, taxes and economic conditions McDonald’s chose to expand its operation and adjusted according to buyer’s preference that made it successful worldwide.

Example #1 McDonald’s and Burger King

McDonald’s the world largest chain of fast-food operating worldwide. As a biggest fast food chain on offensive strategy McDonald’s and Burger King are the biggest rivals to each other. Burger king offensive techniques and pursed changes in its product line by copying McDonald’s. Burger King did the greatest hit to McDonald’s by making its advertising and marketing more active and thus it was able to grab more consumers. This strategy helped Burger King in increasing its Sales and profitability.

Example # 1 McDonald’s

McDonald’s is one of the biggest chain of fast food restaurant. Their food chain expands to one thirty thousand locations and they are able to deal with millions of customer on daily basis. The growth strategy of McDonald’s is based on three important factors
· Expanding food chain
· Maximizing profit by reducing their price
· Achieving economies of scale.
McDonald’s has gain advantage global infrastructure and has increased its profits internationally by achieving economies of scale. As McDonald’s prefer franchise model which is one of the main reason of its success in the world. It offers right menu keeping in mind the need of customer a satisfying them totally example: McDonald’s offers chicken in Pakistan, Saudi Arabia while in Australia and Thailand it offers pork items. So it has changed its strategy according to needs of customers despite of strict regulations, taxes and economic conditions McDonald’s chose to expand its operation and adjusted according to buyer’s preference that made it successful worldwide.

Example # 1 McDonald’s

McDonald’s in the one of the largest fast food chain with international expansion across the globe. McDonald’s had planned its strategies according to the geographical, demographic and cultural needs of customers. The strategy McDonald’s has followed in developing countries is entirely different from what it has followed in well-developed countries. For instance, McDonald’s has kept its prices low in countries like Pakistan, India while it has little high prices in Canada, America and London etc. The strategy is designed in accordance with purchasing power of the people. The key factor responsible for the success of McDonald’s lies in how well it has adapted to various cultures and economic conditions. The company has distinguished its product and services in accordance with the need of customer’s base.

Example # 1 McDonald’s

McDonald’s in the one of the largest fast food chain with international expansion across the globe. McDonald’s adopted the strategy of diversification in order to acquire new markets. McDonald’s had initially started up with chicken, burger and fries but with time it diversified its product line. One of the examples is McCafe that includes various drinks like iced caramel Macchiato, Cappuccino, Mocha etc. McDonald’s has enhanced its shareholder value by maximizing profit, reaching new markets and adjusting their accordingly. Diversification enable diversified sources of income. It’s like putting eggs in different baskets. By diversifying, a decline of demand of one product have limited damage to entire company.

Example # 1 McDonald’s

Introduction copy and paste MacDonald’s like other multinationals adopted the strategy of related diversification by producing variety in food industry. McDonald’s started with burgers, fried chicken and fries but now its sells coffee, tea, Mocha, ice cream etc. It has added variety of beverages and desserts in its product line as a motivation of growth, risk diversification and optimizing its profit margin.

Examples # 1 McDonald’s

McDonald’s is one of the giant fast food restaurant having franchises globally. It is one of those organizations which enjoys the privilege of serving wide variety of customers’ worldwide. It is a fast food chain that is based in America and is able to successfully satisfy diversified range of consumers. The higher ups of McDonald’s had enjoyed the taste of success just because of a strategy needed to reach out their objectives has been implemented successfully. They have made their organization more successful, efficient and productive by team efforts. They bring up innovation by keeping target audience in mind. They are able to make up team with education and expertise in the desired field required to make organizational goals successful.

Example # 1 McDonald’s

McDonald’s is one of the giant fast food restaurant having franchises globally. It is one of those organizations which enjoys the privilege of serving wide variety of customers’ worldwide. It is a fast food chain that is based in America. It has worked with best strategy by utilizing its resources coherent with consumers’ requirements. The best use of resources and their skills has proved to attain the top position at which they stand today.

Example # 1 McDonald’s
McDonald’s is one of the giant fast food restaurant having franchises globally. It is one of those organizations which enjoys the privilege of serving wide variety of customers’ worldwide. It is a fast food chain that is based in America. The management of McDonald’s make use of various tools to motivate employees and encourage better performances. Following are the incentives used by them for improved performances:
1. Grant of paid leaves to employees.
2. Discounted meals.
3. Performer of the month award for increased sales.
4. They also motivate staff by providing training and development opportunities offered. They encourage employees by making them aware of their capabilities.

Example # 1 McDonald’s

McDonald’s is one of the giant fast food restaurant having franchises globally. It is one of those organizations which enjoys the privilege of serving wide variety of customers’ worldwide. It is a fast food chain that is based in America. McDonald’s allocates its resources fully to increase its sales. It resources are allocated solely to their strategic preferences. They have allocated resources to minimize cost and obtaining competitive advantage.

Example # 1 McDonald’s

McDonald’s is an American based multinational organization that primarily deals in burgers, fried chicken and shakes. It has expanded its product range with the changing preferences and demand of customers. It is able to achieve position to a high rank due to its prioritization to customers and their taste preferences.
Good Leadership qualities by MacDonald’s are implemented by keeping an eyes on changing technologies and taste preferences by customers. Strategic leadership of McDonald’s involve taking responsibility of future and what is currently happening as well. An effective leader is one who does the right things. Leaders can effectively make and lead teams if they have the ability to create and communicate an idea what the organization should be. McDonald’s have the ability to communicate with and gain the participation of all team members. They have the determination and create the proper culture to obtain required outcomes.

Example # 1 McDonald’s

McDonald’s is an American based multinational organization that primarily deals in burgers, fried chicken and shakes. It has expanded its product range with the changing preferences and demand of customers. It is able to achieve position to a high rank due to its prioritization to customers and their taste preferences. McDonald’s corporate culture lays stress on human resource development and its efficiency to make strategy execution smooth. It aids in growth of business and success in the international fast food t market. Their organizational culture has agreed to prioritization to customers’ needs and their preferences.