The four main types of demographic segments

The four main types of demographic segments Assignment Help There are four main types of demographic segments, i.e., age, income, education, and gender. Age is divided into different groupings, for example, an age bracket from 18 years to 24 years. For each age group, a different type of messaging is used, diff4ent products are made, and different prices will be used (Chi, 2011). For example, an 18 to 24-year-old cannot afford too much expensive things, so the prices of their products will be a bit lower compared to the 45 to 55 age group, which is a working-class group and has less responsibility.
Secondly, is gender, where it is not much considered. For example, one cannot market and advertise men’s clothes to ladies and women. Another way gender affects the demographic segment is concerning the cultural norms, i.e., some products do well with men while others do better with women. Hence one considers the right demographic group that works with your products (Jung & Ejermo, 2014). The level of education, on the other hand, relates to demographic segments. For example, those with a higher level of education may tend to use certain services and skills or use specific products since they know about them compared to those who do not know about the product. Lastly is the income and family makeup. Those with high income and a more minor family makeup tend to consume expensive products; hence their demographic segment will have expensive things.

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The four main types of demographic segments
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A significant way to reach out to your segment customers is through generational profiling. Generation profiling is defined as the act of markets their products to a particular generation based on their attitude and preference. The four leading generation profiles are Generation X, Generation Y, Millennial, and Baby Boomers. Generation X is defined as the people born after the baby boomers generation and before Generation Y According to William Straus and Neil Howe; Generation X is the people born between 1961 and 1981 (Williams & page, 2011). On the other hand, Gallup stated that Generation X varies from 1965 to 1979. Generation x is likely to read newspapers and magazines, listen to the radio, and watch television.
On the other hand, they spend around 7 hours a week on Facebook, making it their most common social media platform. The best to market your products to them is through newspapers, magazines, radio, and television. Additionally, they are very loyal to their favorite brands.
Secondly is the Baby Boomers, which are people born from 1946 to 1964. This generation is the highest consumers and users of the traditional media forms like newspapers, magazines, television, and radio (Badowska et al., 2015). Despite them being old, over 50 percent of them have adopted the new form of social media, especially Facebook, so that they can communicate with an old friend and their families. They are fans of upsells. As a marketer, including upsell options to their goods, is a positive move. Additionally, they are interested in discounts and cashback very much. To reach this generation, advertising on the traditional media sources is more favorable to reach them.
Lastly, Generation Y and Millennials are similar. They range from people born in 1981 to 1996 (Cambal & Zibrinova, 2011). Over 90 percent of them watch television only because they watch Netflix and other movie sites. They are comfortable with using their phones, although most prefer doing online services using their computers. They have huge students debt hence do not make any significant life purchases. On the other hand, for one to reach this generation while marketing, the best method is by use of online ads since they spend most of their time online. They are fans of social media platforms like Facebook, Twitter, and Instagram, and at times, they have more than one social media account.
In conclusion, demographic segments are the groupings or categorizations that are made to potential or current customers based on variables such as age, education, income, and gender. There are four main types of demographic segments, namely age, income, education, and gender. Each varies when it comes to different marketing products. Generation profiling is defined as the act of markets their products to a particular generation based on their attitude and preference. The four central generation profiles are Generation X, Generation Y, Millennial, and Baby Boomers. Generation X varies from 1965 to 1979and are likely to read newspapers and magazines, listen to the radio and watch television. On the other hand, baby boomers are born from 1946 to 1964. Finally, Generation Y and Millennials are born from 1981 to 1996 and love being online, especially while watching or on their phones and computers.
 
Reference.
Williams, K. C., & Page, R. A. (2011). Marketing to the generations. Journal of behavioral studies in business, 3(1), 37-53.
Cambal, M., & Zibrinova, E. V. (2011). GENERATION Y IN MARKETING. Annals of DAAAM & Proceedings.
Badowska, S., Zamojska, A., & Rogala, A. (2015). Baby boomers’ attitudes toward innovations: empirical research in Poland. Procedia-Social and Behavioral Sciences, 213, 1
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The Demographic Segments summaryPreparation is very important