The Value Statement
The Value Statement messages:
the degree of importance of some thing or action, with the aim of determining what actions are best to do.
The Value Statement:
affects ethical behavior of a company;
is the basis of the company’s intentional activities.
Values can be defined as preferences concerning appropriate courses of actions or outcomes.
Corporate values reflect an organization’s sense of right and wrong or what “ought” to be. The values influence the behavior of the organization. Example:
Equal rights for all;
People should be treated with respect
There are two basic types of value systems:
Idealized value system are values that lacks exceptions. They are absolute and can be codified as a strict set of prescriptions on behavior.
Realized value system contains exceptions to resolve contradictions between values in practical circumstances. This type is what people tend to use in daily life.
Pitfalls in Value Statements – the values must naturally tie into your mission and vision and statements.
Seeing values as separate from the corporate work actually done.
Lack of conversation – not involving your stakeholders.
Failure to connect values with mission or vision.
Failure to be descriptive – values must describe the essence or nature of the organization.
Lack of accountability – values that do not hold a corporation accountable is not trustworthy
1. Ethical (or integrity) – Every company should operate ethically and with integrity – and by stating this concept as one of your core values, you raise the question of why you have to point it out.
2. Teamwork (or collaboration) – You shouldn’t need to tell your people to work together. If they’re not working collaboratively, listing it as a core value isn’t the solution.
Value Statement Killers
The following 5 pointers are known to be corporate value killers. First, so many companies state these same values that they are no longer believable or unique. Second, by stating these values, you are stating the obvious. These values are the basis of the company’s intentional activities.
gerald vandyck (gv) –
4. Fun – Stating that you want your organization to embrace fun makes it seem like you’re trying too hard.
5. Customer-oriented (or customer-centric) – All companies should be focused on their customers’ wants and needs. Developing a core value that explains the unique way in which you engage with your customers would be far more meaningful.
3. Authentic – You can’t claim that you want to be authentic – you must simply be authentic. And your organization will be authentic if its leaders actually act and communicate in authentic ways.
Acceptance
Accomplishment
Accountability
Accuracy
Achievement
Adaptability
Alertness
Altruism
Ambition
Amusement
Assertiveness
Attentive
Awareness
Balance
Beauty
Boldness
Bravery
Brilliance
Candor
Capable
Careful
Certainty
Challenge
Charity
Cleanliness
Clear
Clever
Comfort
Commitment
Common sense
Communication
Community
Compassion
Competence
Concentration
Confidence
Connection
Consciousness
Consistency
Contentment
Contribution
Control
Conviction
Cooperation
Courage
Courtesy
Creation
Creativity
Credibility
Curiosity
Decisive
Decisiveness
Dedication
Dependability
Determination
Development
Devotion
Dignity
Discipline
Discovery
Drive
Effectiveness
Values List
Passion
Patience
Peace
Performance
Persistence
Playfulness
Poise
Potential
Power
Present
Productivity
Professionalism
Prosperity
Purpose
Quality
Realistic
Reason
Recognition
Recreation
Reflective
Respect
Responsibility
Restraint
Results-oriented
Reverence
Rigor
Risk
Satisfaction
Security
Self-reliance
Selfless
Sensitivity
Serenity
Service
Sharing
Significance
Silence
Simplicity
Sincerity
Skill
Skillfulness
Smart
Solitude
Spirit
Spirituality
Spontaneous
Stability
Status
Stewardship
Strength
Structure
Success
Support
Surprise
Sustainability
Talent
Teamwork
Temperance
Thankful
Thorough
Thoughtful
Timeliness
Tolerance
Toughness
Traditional
Tranquility
Transparency
Trust
Trustworthy
Truth
Understanding
Uniqueness
Unity
Valor
Victory
Vigor
Vision
Welcoming
Winning
Wisdom
Wonder
Efficiency
Empathy
Empower
Endurance
Energy
Enjoyment
Enthusiasm
Equality
Ethical
Excellence
Experience
Exploration
Expressive
Fairness
Family
Famous
Fearless
Feelings
Ferocious
Fidelity
Focus
Foresight
Fortitude
Freedom
Friendship
Fun
Generosity
Genius
Giving
Goodness
Grace
Gratitude
Greatness
Growth
Happiness
Hard work
Harmony
Health
Honesty
Honor
Hope
Humility
Imagination
Improvement
Independence
Individuality
Innovation
Inquisitive
Insightful
Inspiring
Integrity
Intelligence
Intensity
Intuitive
Irreverent
Joy
Justice
Kindness
Knowledge
ful
Leadership
Learning
Liberty
Logic
Love
Loyalty
Mastery
Maturity
Meaning
Moderation
Motivation
Openness
Optimism
Order
Organization
Originality
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