RUBRIC Wk 1 – Apply: Case Study Analysis
Read “Case 6: Fixer Upper: Expanding the Magnolia Brand” in your Connect textbook.
Rubric: Published below
To find Case#6: Hit Ctrl F and put in the case name and it should come up.
Evaluate Magnolia Brands’ sustainable competitive advantage by analyzing the case study and answering the following questions in 350 to 525 words:
How will the components of the external environment impact Magnolia Brands’ ability to realize their vision?
Who are Magnolia Brands’ major competitors?
What other factors are affecting the growth of Magnolia Brands?
What internal factors must be considered for Magnolia Brands to achieve its vision and mission?
What are some of Magnolia Brands’ strengths and weaknesses?
How does the new show represent an opportunity in the home remodeling industry?
What challenges or threats might Magnolia Brand face?
What measurements can be used to determine if the new show is successful?
What is the feasibility of the ability of Magnolia Brands to continue to be successful? Why?
Rubric Details:
1. Introduction & Company’s History ( 20%)
2. SWOT Analysis Diagram (10%)
3. Internal Factors evaluation (23%)(within the company; work-life balance)
4. External Factors evaluation (22%)(Competitors
5. Conclusion and Competitive Advantage (20%)
6. Critical Thinking (2%)
7. Mechanical & Grammar (2%)
8. Information Literacy (1%)
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