What is a Channel Management Assignment Help Channel Management
Several factors affect the performance of the distribution channels adopted by HRS, including competition, technological advancements, and changing customer demands and expectations.
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What is a Channel Management
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Online Reservations
Digital innovations in recent years have presented the restaurant industry with significant opportunities for online distribution of products and services. Although online reservations at hotels and other firms in the industry have been available since the early 1990s, it is not until recently that more firms are creating websites for booking and acquiring new customers. HRC has its own website that guides customers on the various offerings offered by the hotel (Hard Rock Caf Annual Report, 2018). This can be a viable distribution channel, especially for customers who wish to book rooms and other events early.
HRS can partner with third-party website service providers to distribute their services online. Today, many customers do not have to physically go to HRC or similar restaurant to book reservations. Instead, the organization has a website that details the services available online. The prices are also listed online, and the addresses for bookings providers. Therefore, people can access the services from miles away, and book accommodations in advance.
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