Written Program Proposal

Written Proposal

Criteria

Ratings

Pts

Event Cover Page

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25 pts
Full Marks
Page is attractive and represents the written proposal it introduces.
0 pts
No Marks
No cover page, or a cover page used for academic reports.

/ 25 pts

Cover Letter

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50 pts
Full Marks
Cover letter contains: The logo of your company as a letterhead (5 pts) Your contact information for business purposes (5 pts) Prospective client’s contact information (5 pts) An appropriate salutation (“Dear…”) (5 pts) Body copy with appropriate (see description). (15 pts) The entire letter is free of grammar, spelling or punctuation errors (10 pts) A signature line along with a title. (5 pts)
0 pts
No Marks
All required elements are missing or incorrectly done.

/ 50 pts

Specifications Sheet

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25 pts
Full Marks
Must contain: Contact information (both yours and client’s) (5 pts) Accurate and complete summary of the event (as detailed in criterion description) (5 pts) Creative Property Clause (10 pts) Deadline for a response (5 pts)
0 pts
No Marks
Absence of all required items

/ 25 pts

Event Description

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100 pts
Full Marks
This is judged on the engagement of the writing, creativity shown, the use of pictures and illustrations to deliver the concept, and the appropriateness of the copy in addressing the client, not the attendee.
0 pts
No Marks
Descriptions done in an academic style, that are unclear, or fail to address objectives and concepts will be reduced

/ 100 pts

Food and Beverage

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15 pts
Full Marks
0 pts
No Marks
Failure to include menu items, service style, and payment arrangements.

/ 15 pts

Illustration or floor plan

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100 pts
Full Marks
The size of the space is adequate for crowd size anticipated, (50 points) Set-up is adequate and comprehensive to serve the event being proposed, (50 pts)
0 pts
No Marks
Absence of ability to determine the size capacity of the event (given the set-up being proposed), absence of items necessary for the program being proposed, set-up not matching the style of the proposed program.

/ 100 pts

Budget

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100 pts
Full Marks
All items and services are individually and fully identified which will be needed for the program. Note that this includes services, such as entertainers, props, equipment such as sound and lights, etc.
0 pts
No Marks
The absence of a budget breakdown or gross groupings (such as “table decor”) are used

/ 100 pts

References

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35 pts
Full Marks
All photos are appropriately identified.
0 pts
No Marks
A 5 point reduction will be made for each photo not identified. If less than 7 photos are used, then 5 points will be awarded only to those photos properly identified.

/ 35 pts

Overall Event Package Presentation

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100 pts
Full Marks
Presentation draws in the recipient, making it stand out from other proposals that may have been received. The presentation is appropriate to the objectives of the program, utilizing the style of construction, color, and tone of the program. There are no incorrect designs if the above are appropriately reflected, and creativity/ experimentation is highly valued.
100 pts
No Marks
Presentation shows little or no imagination, reads as an academic paper, fails to capture the intended audience, or is done in an inconsistent or sloppy manner. The package should hold together as a whole, meaning all must be contained within one submission (with the notable exception of the cover letter which may be submitted separately if you choose, as it may be an accompaniment to a proposal in the submission of such proposals)

/ 100 pts

Program Concept

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100 pts
Full Marks
The program clearly addresses its objectives and would have a reasonable chance of meeting those objectives. Elements of the program have been selected for a purpose, not just added as fluff.
0 pts
No Marks
The program’s objectives or method of succeeding are unclear; items have been included for no obvious reason, or perhaps other items or services have been overlooked, weakening the basis for the program.

/ 100 pts

Program Creativity

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50 pts
Full Marks
0 pts
No Marks

/ 50 pts

Total Points: 0

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