Requirements: rewrite the answers

Saudi Electronic University

College of Administrative and Financial Sciences

E-commerce Department

Assignment 2: Case Study

Students need to understand the company scenario from the given case study; the answers can be also from outside trusted resources. Answers can have related quotations with proper references.

Maximum Grades: 10

Duration: 4 Weeks

Number of Words for Each Answer: 125 to 150 Words

CASE STUDY – indeed.com and LinkedIn .com

The most popular job resources of Job seekers are LinkedIn and Indeed.com.  LinkedIn designed as an employment-related social network and Indeed.com is a metasearch engine for job listings. Indeed.com is an American worldwide employment-related search engine for job listings launched in November 2004. LinkedIn was launched in 2003 to connect the world’s professionals. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network.

Indeed.com has also added services like resume storage, salary comparisons, employment-related news and trends, and user forums. Employers posting jobs pay a small fee each time a job seeker views a posting. Most clicks on Indeed.com cost between $0.25 – $1.50. The site also earns revenue through traditional website advertising. The recruiting strategy is a plan of action to successfully identify, attract and hire the best candidates for your open roles. Indeed, Resume provides millions of resumes from job seekers across nearly any industry and location. Employers can quickly find candidates by entering a skill, job title, city, state or zip. The results can be narrow down by criteria like years of experience, education level and more. Resume alert can be set to receive daily emails with links to new resumes that match the criteria for the positions looking to fill.  Indeed, sends the candidate info to employers.

Indeed, is a true “job search engine,” which works by aggregating job postings from many different sources, including: Jobs posted directly on Indeed by employers, Jobs posted on employer sites, Jobs posted on job boards, Jobs posted on newspaper websites and other online classifieds.Indeed.com throws all those job postings into a gigantic database and adds powerful searching capabilities. The search tips could reduce 10% of job search time in applying for jobs online. The source code, on every page they have a title tag and description tag, and they have a fully developed keyword tag. The concept of meta tagging is well done. As a job search site, they have a lot of authority, which probably adds to their ranking power. Ranking high gets them a lot of traffic, which then feeds back into their authority.

In addition to a job board, LinkedIn gives users the ability to find friends and colleagues and build a social network towards professional networking and information sharing. Users can search for professionals outside of their network and then to be introduced by a common connection. Forums and groups are available for networking and discussing specific topics in LinkedIn. LinkedIn generates revenue across four main product lines: Talent Solutions, Marketing Solutions, Sales Solutions and Learning Solutions, in addition to collecting Premium Subscriptions. Revenue generated from both enterprise customers and individual members purchasing subscriptions. There are four premium options to choose from depending on how the user wishes to take advantage of the site: one for job seekers; one for professional networking and business promotion; one for generating sales leads and finding potential new customers; and one for employers or recruiters to post jobs and find talent.

The recruiter receives an “Easy Apply” application, they see the snapshot LinkedIn profile—namely your photo, headline, past and present job titles, education, and any skills listed.  If the account is premium, the exact profile views will be known.

LinkedIn developed many custom data pipelines for streaming and queueing data. For example, when data needed to flow into data warehouse, send batches of data into Hadoop workflow for analytics, collected and aggregated logs from every service, when collecting tracking events like pageviews, it is needed queueing for in Mail messaging system, and to keep people search system up to date whenever someone updated their profile.

Questions and Answers

1. Discuss the services offered by LinkedIn and Indeed.com. (2 marks)

LinkedIn is a designed social network that connects employers and job seekers on the professional job recruitment exercise. As a center connecting professionals, it stores resumes of applicants and employers’ posts for job applications. It generates jobs posted from different sites by employers where individuals seeking jobs can search and find the related posts, they need in one site, and they can choose to apply directly to the jobs database. Job seekers professional information is also is stored in the candidate sites where employers can find the potential candidates by identifying information from resumes like skills, professional experience, and location that employers can recruit and hire the candidates they need. LinkedIn also facilitates information sharing by users where friends and professionals from different locations can connect and have common groups for discussion forums.

2. Compare and contrast the income generation model from both the resources. (2 marks)

Income generated from individual purchases are payments made by job seekers or employers. The payments made by seekers when optimizing their LinkedIn profiles and employers’ charges when marketing their jobs for application and whenever job seekers view their posts while income from enterprise customers are payments for subscriptions of data stored of a business institution for sales and marketing. The difference in these payments is that individuals directly pay for the service needed while the business enterprise subscribes their payments for the services rendered in a given duration.

3. What different strategy they make in order to stood peak in Job markets? (2 marks)

With millions of LinkedIn database profiles, precise keywords and information are provided by the site to make data manageable to both recruiters and job seekers. Unique and key information is provided by search sites which makes it easy for companies to identify unique skills provided. At the same time, applicants find manageable posts that only short and precise information for the job opportunities. LinkedIn also connects job seekers with existing workers connected to different companies which one can find positive referrals to increase the chances of being employed. Information sharing connecting users from different platforms enables job seekers to customize their connections, such as inquiring if someone knows who works in a company related to the job posted. When connected to a person, one gets critical information about the company before applying for the job. All job posts are also stored in one database that reduces the time to search for a specific post, and application online is significant for many professionals.

4.As an employer discuss the job recruitment procedures with LinkedIn and Indeed.com (2 marks)

First, search for LinkedIn job posting sites and post their job opportunities for view by the candidates. When you notice that several views have been made, enter skill, job title, location, city, job experience, and education levels. Since all the information of applicants is directly linked to the posted job, then necessary information for the potential candidate will be available. If the applicants are many with the same requirements, then enter a unique skill like leadership experience, then you will be to find the right candidate for the job.

5. Express your personal experience with LinkedIn and Indeed.com. Which one you feel better and why? (2 marks)

. LinkedIn and Indeed is an improved modern design site for a job application that has made job reliable and efficient job connections between employers and job seekers. The site is simpler to use because there is no need to drop your resumes in the companies physically, but one can be hired from any world location. Finding all jobs posted in one site from different locations makes LinkedIn more relevant because, in the current job markets, posts are made on many platforms that are not easy to find the one you desire. It is tiresome to visit many sites to find job opportunities. Still, through LinkedIn, I Just have to visit recent job posts and probably analyze to find a job related to my profession.

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