Press Release 1
PRESS RELEASE 3

As the CEO, thus have been asked to provide different examples of country culturally and specific sensitive initiatives which the company will be taking to remedy the situation, thus improving the company image in the international stakeholder’s eyes, different aspects have to be adhered to. Nonetheless, this case entails three issues which are broadly discussed, and they include: to develop a marketing plan for the US markets to re-install a company’s brand value, the supply chain is streamlined, and steps to be taken to reduce malpractice with international partners in China and India. I will take concrete initiative below to answer the above questions as the Chief Supply Chain Officer and the policy statement for our Board of Directors and other stakeholders. Firstly, I would link to all supply chain partners and repeat the company’s goals. I will also expand a relationship-focused more on an effective supply chain partnership with the business (Sheth, 2011). I will as well, therefore, change the pay and payment system to complement the partnership. This helps us restore the company’s confidence in both upstream and downstream supply chain partners.
The next move is personal visits to China and India with views on cotton producers and labor practices. Also, as the CEO with the team will affiliate with some well-known local NGOs in China and India locally (Bretherton & Carswell, 2001). All these will also ensure that the supply of raw material is preserved and that such best practices are implemented in the first place (Suryaningrat, 2016). Our next move is to connect with some American journalists and invite them to cover our news. We will not influence this issue, but we will only give them the requisite details to cover the simple truth. This would communicate our position on our company’s policies and help us develop our empathy and concern for society. In this way, we want to deal with all the issues involved and make an exhaustive comment on the supply chain strategy.

References:

Bretherton, P., & Carswell, P. (2001). Market entry strategies for western produced wine into the Chinese market. International Journal of Wine Marketing.
Sheth, J. N. (2011). Impact of emerging markets on marketing: Rethinking existing perspectives and practices. Journal of marketing, 75(4), 166-182.
Suryaningrat, I. B. (2016). Raw material procurement on agroindustrial supply chain management: a case survey of fruit processing industries in Indonesia. Agriculture and Agricultural Science Procedia, 9, 253-257.

Press Release

1

As

the

CEO,

thus

have

been

asked

to

provide

different

examples

of

country

culturally

and

specific

sensitive

initiatives

which

the

company

will

be

taking

to

remedy

the

situation,

thus

improving

the

company

image

in

the

international

stakeholder’s

eyes,

diff

erent

aspects

have

to

be

adhered

to.

Nonetheless,

this

case

entails

three

issues

which

are

broadly

discussed,

and

they

include:

to

develop

a

marketing

plan

for

the

US

markets

to

re

–

install

a

company’s

brand

value,

the

supply

chain

is

streamlined,

and

steps

to

be

taken

to

reduce

malpractice

with

international

partners

in

China

and

India.

I

will

take

concrete

initiative

below

to

answer

the

above

questions

as

the

Chief

Supply

Chain

Officer

and

the

policy

statement

for

our

Board

of

Directors

and

other

stakehold

ers.

Firstly,

I

would

link

to

all

supply

chain

partners

and

repeat

the

company’s

goals.

I

will

also

expand

a

relationship

–

focused

more

on

an

effective

supply

chain

partnership

with

the

business

(

Sheth, 2011)

.

I

will

as

well,

therefore,

change

the

pay

and

p

ayment

system

to

complement

the

partnership.

This

helps

us

restore

the

company’s

confidence

in

both

upstream

and

downstream

supply

chain

partners.

The

next

move

is

personal

visits

to

China

and

India

with

views

on

cotton

producers

and

labor

practices.

Also,

as

the

CEO

with

the

team

will

affiliate

with

some

well

–

known

local

NGOs

in

China

and

India

locally

(

Bretherton & Carswell, 2001)

.

All

these

will

also

ensure

that

the

supply

of

raw

material

is

preserved

and

that

such

best

practices

are

implemented

in

the

f

irst

place

(

Suryaningrat, 2016)

.

Our

next

move

is

to

connect

with

some

American

journalists

and

invite

them

to

cover

our

news.

We

will

not

influence

this

issue,

but

we

will

only

give

them

the

requisite

details

to

cover

the

simple

truth.

This

would

communic

ate

our

position

on

our

company’s

policies

and

help

us

develop

our

empathy

and

concern

for

society.

In

this

way,

we

want

to

deal

with

all

the

issues

involved

and

make

an

exhaustive

comment

on

the

supply

chain

strategy.

Press Release 1
As the CEO, thus have been asked to provide different examples of country culturally and
specific sensitive initiatives which the company will be taking to remedy the situation, thus
improving the company image in the international stakeholder’s eyes, different aspects have to
be adhered to. Nonetheless, this case entails three issues which are broadly discussed, and they
include: to develop a marketing plan for the US markets to re-install a company’s brand value,
the supply chain is streamlined, and steps to be taken to reduce malpractice with international
partners in China and India. I will take concrete initiative below to answer the above questions as
the Chief Supply Chain Officer and the policy statement for our Board of Directors and other
stakeholders. Firstly, I would link to all supply chain partners and repeat the company’s goals. I
will also expand a relationship-focused more on an effective supply chain partnership with the
business (Sheth, 2011). I will as well, therefore, change the pay and payment system to
complement the partnership. This helps us restore the company’s confidence in both upstream
and downstream supply chain partners.
The next move is personal visits to China and India with views on cotton producers and
labor practices. Also, as the CEO with the team will affiliate with some well-known local NGOs
in China and India locally (Bretherton & Carswell, 2001). All these will also ensure that the
supply of raw material is preserved and that such best practices are implemented in the first place
(Suryaningrat, 2016). Our next move is to connect with some American journalists and invite
them to cover our news. We will not influence this issue, but we will only give them the requisite
details to cover the simple truth. This would communicate our position on our company’s
policies and help us develop our empathy and concern for society. In this way, we want to deal
with all the issues involved and make an exhaustive comment on the supply chain strategy.