Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

Australian National Institute of Management

and Commerce

Unit Outline

Unit Code: TMGT601 Strategic Management

Year 2021

Term 1

Unit Coordinator Dr Mo Kader

Location Sydney

Introduction

Welcome to Australian National Institute of Management and Commerce (IMC) and

TMGT601 Strategic Management. This document provides you with information relevant to

the successful completion of this unit including learning outcomes, schedule of lecture

topics, prescribed texts and recommended readings, assessment tasks and policies,

examinations and learning support facilities.

Academic Administration Office

The Academic Administration Office is located at Level 1, Bay 16, Locomotive St. The

administration office is your point of contact for advice, enrolment and access to student

support facilities. IMC’s staff is available to assist you personally during office hours.

Unit Description

This unit provides an analytical view of the major business strategies available to

organisations in addressing specific market drivers and forces. It applies a range of

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

theoretical and practical frameworks and methods to the strategic direction of the firm and its

responses to changes in both internal and external conditions. The rationale for the unit is its

integration with other business disciplines that it applies in aiding a strategic decision. The

unit provides learners with a grounding in strategic analysis and decision-making that

supports the prudent management of a firm’s activities.

Assumed Knowledge

Students should have completed introductory or mid-level management units prior to

attempting this unit.

Learning Outcomes

The learning outcomes (i.e. goals and objectives) of this unit are related to the learning

outcomes of the overall course (or program) of study. In turn, both unit and course learning

outcomes are designed to enhance each student’s acquisition of desirable graduate

attributes. The table below shows the alignment of unit learning outcomes with course

learning outcomes and their contribution to achieving graduate attributes.

Unit Learning Outcomes Course Learning

Outcomes achieved

Graduate Attributes

achieved

After successfully completing

this unit students will be able

to:

(1) Identify elements of the

strategic environment that

contribute to a firm’s

commercial decisions

(1) Acquire contemporary

business knowledge

(3) Apply discipline

knowledge, principles and

concepts

(2) Demonstrate an

understanding of the internal

and external forces that affect

the strategic decisions of a firm

(2) Integrate theory with

practice

(1) Respect, understand

and apply social and ethical

practices in a professional

manner

(3) Apply discipline

knowledge, principles and

concepts

(3) Distinguish between the

various forces that affect a

firm’s decision to activate

corporate and business level

strategies

(7) Solve business problems (4) Think critically,

creatively and reflectively

(4) Formulate a range of

corporate, business level or

functional strategies to address

basic business challenges

(12) Apply discipline

knowledge

(8) Communicate

effectively in professional

and academic contexts

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

(5) Interpret information

regarding competitors and

markets to aid in strategic

decision making

(12) Apply discipline

knowledge

(9) Apply knowledge and

skills in a manner that

demonstrates national,

international and

intercultural awareness and

understanding

Teaching Staff

Lecturer: Dr Mo Kader, mobile 0414 653 183, email: [email protected]

Tutor: Dr Mo Kader

Class Times

Lectures: Monday’s 2.00pm to 5.00pm

Tutorial: Not applicable. Active learning sessions are embedded in the seminar/class

Consultation: by phone on 0414 653 183, online, Monday’s 8.00am to 9.00am

When contacting me, please ensue that you include:

Your first name, Your surname, Your student number, The unit code

It is expected that you will be punctual in arriving at classes. To facilitate learning and

remove disturbances to class, if you are more than 10 minutes late, you may be refused

entry while the class is in progress.

You are expected to demonstrate courtesy to the lecturer and other students by turning off

your mobile phone and any internet-connected device in class unless the lecturer permits

their use for teaching and learning purposes.

Teaching Strategy

The learning outcomes in this unit will be achieved through a combination of face-to-face

classes, supported by online learning resources through Moodle, Library resources and the

availability of staff consultation. Achievement of learning outcomes requires you to prepare

for each class, complete all assessment tasks and undertake adequate private study.

As a guide, you should expect to allocate 10 hours each week to study this unit adequately:

• 3 hours of lectures/seminars/classes

• 1 hour of tutorials

• 7 hours of preparation and private study

This unit is taught in face to face mode using seminars except where advised otherwise such

as online. In-class discussions and case studies will be discussed in every seminar as well

as a range of individual and group exercises. In addition to the slides and readings, learners

are expected to watch the online videos allocated to each weekly study topic and to attend

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

class and participate in the group discussions. These will include proposed solutions to real-

world issues relevant to the unit.

Resourced for the unit are available on Moodle, so it is important that you are able to access

and this site and download unit materials. Assessments must be loaded to the Moodle

assessment submission link which includes similarity-checking software. Assessments

cannot be printed or emailed. Each assessment must use the appropriate cover sheet and

include your full, formal first name, surname, student number, assessment name and unit

name and code. The same applies to group assessments.

Students are expected to read any allocated pre-reading material before attending class and

to participate in class discussions, debates and practice exercises.

Prescribed and Recommended Readings:

Prescribed Textbook:

Hesterly, W. and Barney, J., 2018. Strategic management and competitive advantage:

concepts and cases, Global Edition, 6E. Pearson Education

ISBN 9781292258041

Published date: 29 May 2018

Recommended Reference Books and Journal Articles:

Grant, R.M., 2016. Contemporary Strategy Analysis Text Only. John Wiley & Sons.

Additional Resources:

Strategic Management Journal

Academy of Management Review

Academy of Management Journal

Journal of Management Science

Harvard Review

McKinesy Quarterly

Managerial Decision Economics

There Wall Street Journal

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

Assessment Tasks: Summary

Assessment tasks are an integral part of the learning framework. Assessment tasks are designed to
measure student progress in achieving competency in unit learning outcomes. Unless otherwise stated,
the pass mark in each assessment task is 50%.

All assessments are subject to similarity testing and the work you submit must be 100% yours. The
allowable similarity is 15% or less. Please make sure you do not copy any content and assume that
you will only be able to load your work once.

There are no draft submissions, so please make sure whatever you load is your final piece of work and
I submitted to the correct link on the assessment submission portal. Assessments cannot be emailed,
and for an assessment to be marked, it must be loaded to the Turnitin submission link. Please only
upload Word files or PDF’s for reports and only PowerPoint for presentations.

Drafts of work for review are not possible- thank you.

For group work, please ensure that every piece of work the group completed is submitted by only one
student (the group leader) and that the cover sheet or first page or first slide contains every member’s
first name, surname, student number, unit code and assessment number. This is a requirement
of every assessment in this unit.

For individual assessments, please ensure that you include your first name, surname, student number,
unit code and assessment number. This is a requirement of every assessment in this unit.

Assessment type Week
assessment is

due by 11.30pm

Sydney time

Proportion of total
marks

Unit Learning Outcomes
assessed

Strategic analysis report Week 5

(Extended to week

6 due to the

Easter break)

9 May 2021

25% 1,2

Group online (individualised)
presentation of strategic issues
(slides and online presentation
by each member)

Week 7

(Extended to week

8 due to the

Easter break)

23 May 2021

25% 3,4

Strategy development proposal

(final exam take home

assignment) (this assessment

must be completed on time- there

are no extensions)

Week 10

6 Jun 2021

Please note that

this is a “Final

Exam

50% 2,3,4

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

Assignment”, so it

must be

submitted on

time (just like

sitting a final

exam)

Late submission of Assessments

Assessments (not including the final exam) will be marked and returned within ten (10) days from the
date of submission. Final exam assessments cannot be submitted late and cannot be extended.

Penalties for late submissions are as follows:

Days of Delay in Submitting the Assignment
Calculated from the day of due submission

% of Marks Deducted from the Assignment
(deducted from 100)

1 day 5%

2 days 10%

3 days 15%

More than 3 days 20% plus 10% per day after day 4

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

Assessment Details

Assessment 1

Assessment title Strategic analysis report

Purpose, description and
topics covered

Purpose: The purpose of this assessment is to help
learners identify elements of the strategic environment
that contribute to a firm’s commercial decisions and
demonstrate an understanding of the internal and external
forces that affect the strategic decisions of a firm

This assessment will also enable learners to reason and
draw links between concepts learned in the unit.

Description: This 1000-word report analyses a firm’s
internal and external environments through applying
a range of theoretical analytical frameworks.

Topics to be covered: Knowledge and skills from weeks 1
to 4, with emphasis on the identification of possible
strategic issues for a firm and the application of basic
strategy analysis to its market

Extent of Research Required: The extent of research
required for this assessment is significant as it will need
that you research target organsiations and identify, though
academic literature and industry publications, the main
elements of information that will help answer the
assessment question. You will also need to analyse
academic literature and identify areas of relevance to your
own argument to arrive at a conclusion that you can
support.

A Plagiarism Declaration Form must be submitted with all
assessment tasks. The declaration affirms that the work
being submitted is the student’s work, all sources have
been acknowledged, contains no plagiarism and that the
information is not knowingly inaccurate. The submission
of the form also affirms that you have read and
understood the Student Academic Integrity Policy.

In your work, you must acknowledge all references and
source of information correctly, honestly and accurately.

Assessment tasks are subject to testing using
plagiarism detection software. Please ensure you the
entire work is yours.

The referencing style for this assessment is Harvard.

Submissions may also be subject to the need to verbally
explain how you went about developing the work, the use

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

of academic English and the approach you took in
researching and in writing the assessment. Please ensure
you maintain soft copies of the original digital files that you
created on your PC, laptop or device as these may be
requested to be viewed for authenticity analysis.

Academic misconduct, including plagiarism, cheating and
third‐party assistance, is a serious offence and students
will be severely penalised in any proven case.

Questions about assessments are welcome in class, or
via email or phone at any time. Drafts of assessments will
not be reviewed- thank you.

Assessment length
1000 words (+/-10%) exclude tables, bibliography and
cover sheet

Criteria to grade quality Five criteria will be used to assess the assessment:

Demonstrated links to appropriate readings

The scope of analysis and links to theory

Depth of analysis

Presentation of a convincing argument

Clear recommendations based on the analysis or
argument

Clarity of expression and error-free language

The marking rubric shown at the end of this table will be
used to mark this assessment.

Submission method
Via TurnItIn using the correct link relevant to the
assessment on the learning management system

Return method Via comments, rubric and grade on Turnitin

Feedback provided Feedback on areas that were appropriate and those that
need improvement using the marking rubric and written
comments

Assessment details This is an individual assignment. It takes the form of a
report.

It requires that you select a firm from anywhere in the
world and identify 2 internal and 2 external factors that
could affect the firm’s ability to strategically compete in its
market. You will then need to summarise these factors
and propose the 1 most challenging factor that could
affect the firm’s strategy. The proposed headings and
word count per heading are shown below:

Executive summary
Background to the firm

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

Internal factors affecting the firm
External factors affecting the firm
Major challenge facing the firm
Proposed approach to tackling the challenge

The work will require that you use a minimum of 10
references of which 5 at a minimum of need to be
academic, and 5 can be from the firm’s web site,
business news and other credible sources of information.

The language used in the assessment needs to be
academic and must draw on the terms learned in the unit.
The expression of an opinion in the first person (“I”) is not
allowed.

The similarity must be 15% or less. Please make sure
nothing is copied and the entire work is yours.
Remember that there are no drafts, so whatever you
submit needs to be your final piece of work.
Assessments cannot be emailed and must be
submitted to the correct link on Turnitin to be graded.

The firm can be any company of any size from anywhere
in the world as long as it can be found online.

Examples of internal factors could include resources,
financials or product design. Examples of external
factors could include competitors, regulatory environment
or consumption trends. You can select any internal or
external factors that you identify in your readings.

The best way to start the assessment is to search for
information first about your target company to determine if
sufficient resources exist and can be used. Next is a
reading of the materials to identify and summarise the
issues that you believe affect the company. You can then
write the assessment in your own words.

Assessment 1 marking rubric

Assessment Criteria and Performance Standards for Reports

Performance standard

Low –
Learning outcome
not achieved

Low but some
evidence of
attainment
of required
learning outcome

Learning outcome
achieved as
required but some
inaccuracies s and
errors

Learning outcome
achieved as
required with very
few
inaccuracies or
errors

Exceptional
attainment of
learning
outcome with
additional
outcomes and
information

Assessment
criteria

Mark

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

Executive
Summary and
introduction

20 0-1 2 3 4 5

No clear
executive
summary and
introduction
provided

Brief executive
summary and
introduction but
incomplete and
inaccurate

Executive summary
and
introduction
provided but
could be more
concise and clearer

Clear executive
summary and
introduction
provided too
wordy

Clear, concise
and well-
express e
d executive
summary and
introduction

Research and
data collection

20 0-1 2 3 4 5

No evident
research
into the topic

Some research
evident but little
quantifiable
research
presented

Some research is
evident but
limited citations
appropriate to context

Adequate
secondary and
some primary
research is
evident
with supporting
data and
citations
appropriate to
context

Primary and
secondary
research and
data collection is
extensive
with particularly
insightful citations

Critical thinking,
analysis &
synthesis

20 0-1 2 3 4 5

Very little or no
evidence of
understanding of
the topic

Some
understanding of
the topic
evident but with
little evidence of
analysis

Understanding of the
topic
evident – some critical
thinking with analysis
and synthesis of
available literature

Good
understanding
of the topic with
evidence of
critical thinking
with deep
analysis and
synthesis of
information

Very high level of
understanding
of the topic with
insightful
evaluative
comments and
conclusions

Conclusion and
recommendation

20 0-1 2 3 4 5

No clear
recommendation
o n or
conclusion
Provided

Brief conclusion
and
recommendation n
provided but
not
particul
arly clear or
relevant

Well summarised but
not totally relevant to
context

Well summarised
clear, relevant
and concise
conclusion &
recommendation

Exceptional
conclusion &
recommendation
– clear, concise
and insightful

Report
Structure,
writing style,
grammar and
references

20 0-1 2 3 4 5

Very poor
structure,
grammatical
expression and
spelling errors

Some evidence of
desired
structure with low
levels of
writing ability
evident, simple
expression with

Structured
report with
average levels
of writing ability with
some
spelling and
grammatical

Good
structured report
with high
level of writing
ability – clear
concise
expression with
few grammatical

Very good
structured with
very high level of
writing ability with
no
grammatical or
spelling errors.

Total
Marks and
Feedback

100

Detailed Comments

Areas of improvement

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

Assessment 2

Assessment title Group presentation and group report of strategic
issues

Purpose, description and
topics covered

Purpose: The purpose of this assessment is to develop
the learner’s skill to be able to distinguish between the
various forces that affect a firm’s decision to activate
corporate and business level strategies. It will use this
knowledge to formulate a range of corporate, business
level or functional strategies to address basic business
challenges by applying two strategic analysis frameworks.

The assessment has two parts:

(1) PowerPoint slides (submitted by the group leader
with all member first names, surnames, student
numbers, unit code and assessment number) and
a YouTube video recording done by each
individual member of the group. There need to be
10 slides (these summarise the report in item 2
below)

(2) A report (1500 words, 10 references) submitted by
the group leader with all member first names,
surnames, student numbers, unit code and
assessment number.

You will need to use a minimum of 10 references of
which at least half must be academic.

Your group leader needs to submit both items above on
behalf of the team (only one student is to submit the
work).

Description: This is a 10-slide PowerPoint set and a
YouTube recording for each member of the group of
1-3 minutes (per person). The group size is 3-4
students.

Topics to be covered: Knowledge and skills from weeks 4
to 8 with a focus on distinguishing between the various
forces that affect a firm’s decision to activate corporate
and business level strategies and the formulation of
solutions to address basic business challenges.

The assessment also provides learners with the ability to
engage in in-depth learning and analysis using theoretical
models and to present findings.

The assessment will develop your reasoning skills and
apply them to the assessment questions.

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | Add: Suite 1, Biomedical Building, 1 Central Ave, Eveleigh NSW 2015
Tel: + 61 2 9209 4888 | Fax: + 61 2 9209 4887 | E-mail: [email protected] | Web: www.imc.edu.au
Top Education Group Ltd ACN 098 139 176 trading as Australian National Institute of Management and Commerce (IMC)

You will also be able to further develop your problem-
solving skill sin the context of the assessment
requirements

Extent of Research Required: The extent of research
required for this assessment is significant as it will need
that you research target organisations and identify, though
academic literature and industry publications, the main
elements of information that will help answer the
assessment question. You will also need to analyse
academic literature and identify areas of relevance to your
own argument to arrive at a conclusion that you can
support.

A Plagiarism Declaration Form must be submitted with all
assessment tasks. The declaration affirms that the work
being submitted is the student’s work, all sources have
been acknowledged, contains no plagiarism and that the
information is not knowingly inaccurate. The submission
of the form also affirms that you have read and
understood the Student Academic Integrity Policy.

In your work, you must acknowledge all references and
source of information correctly, honestly and accurately.

Assessment tasks may be subject to testing using
plagiarism detection software.

The referencing style for this assessment is Harvard.

Submissions may also be subject to the need to verbally
explain how you went about developing the work, the use
of academic English and the approach you took in
researching and in writing the assessment. Please ensure
you maintain soft copies of the original digital files that you
created on your PC, laptop or device as these may be
requested to be viewed for authenticity analysis.

The similarity must be 15% or less. Please make sure
nothing is copied and the entire work is yours.
Remember that there are no drafts, so whatever you
submit needs to be your final piece of work.
Assessments cannot be emailed and must be
submitted to the correct link on Turnitin to be graded.

Academic misconduct, including plagiarism, cheating and
third‐party assistance, is a serious offence and students
will be severely penalised in any proven case.

Assessment length
10 slides (+/-10%) exclude tables, bibliography and cover
sheet. In addition to the slides, each member must record

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

http://www.imc.edu.au/

Australian National Institute of Management and Commerce (IMC)

CRICOS Code: 02491D | TEQSA PRV 12059 | …