Choose one of the brands that have been affected and became more active during the current world situation with the spread of Covid 19 pandemic.

University of Bahrain
College of Administration
Management and Marketing Department
MKT 264 Chapter 5 Assessed Assignment (5%) – Essay
This is an assessed assignment that covers chapter 5. The following are guidelines that will help you to understand what’s required.
When is the deadline for submission?
27 of MAY 2021
How do I submit my answer?
Upload your file to your MKT264 Blackboard account, the link of Assignment-2 (5%)
What is required?
1- Answer the following question:

• Choose one of the brands that have been affected and became more active during the current world situation with the spread of Covid 19 pandemic.

• Explain how their marketing functions have evolved during this health Pandemic?

• Reflect on their CSR initiatives.

• Consider their digital media activities.

• Consider all different marketing concepts covered in CH-5 that are related to their marketing activities during this Pandemic. 2- Formatting:

• Microsoft word.

• Not exceed 500 words (one A4 page single sided).

• Font 12, Times New Roman. 3- Save your assignment as:

• UOB ID – Chapter 5 Assign. E.g. 20191111-chapter 5 Assign. 4- Upload it to Blackboard in your MKT264 account.
How do I know how my answer will be marked?
Refer to you the Evaluation Rubric in the next page of this document.
Who will evaluate my answer?
Your MKT264 tutor.
How will I know my mark?
Your tutor will mark your answers on the Blackboard grade center. The assignment is out of 5 marks.
Evaluation Rubrics for Chapter 5 Assessed Assignment
Topic Knowledge
Displayed an excellent grasp of the material. Demonstrated excellent mastery of content, application and implications.
Displayed a general grasp of the material. Demonstrated good mastery of content, application and implications.
Displayed some grasp of the material. Demonstrated adequate mastery of content, application and implications.
Displayed a poor grasp of the material. Demonstrated a superficial handling of content, application and implications. 3 2 1 0.5
Analysis and Evaluation
Presents an insightful and thorough analysis of all issues identified.
Supports diagnosis and opinions with strong arguments and evidence.
Presents a thorough analysis of most issues identified.
Supports diagnosis and opinions with reasons and evidence.
Presents a superficial analysis of some of the issues identified.
Supports diagnosis and opinions with limited reasons and evidence.
Presents an incomplete analysis of the issues identified.
Supports diagnosis and opinions with few reasons and little evidence. 3 2 1 0.5
Organization
Consistently clear, concise, well organized. Points were easy to follow, because of the organization. Transitions between sections smooth and coordinated.
Usually clear, concise, well organized. Most of the point were easy to follow. Transitions between sections usually coordinated.
Not always clear or concise. Organization was adequate, but weak. Occasionally wandered and was sometimes difficult to follow.
Often unclear and disorganized rambled too much. It was confusing and difficult to follow. 2 1.5 1 0.5
Writing Mechanism
Writing demonstrates a sophisticated clarity, conciseness, and correctness; includes thorough details and relevant data and information; extremely well-organized
Writing is accomplished in terms of clarity and conciseness and contains only a few errors; includes sufficient details and relevant data and information; well-organized
Writing lacks clarity or conciseness and contains numerous errors; gives insufficient detail and relevant data and information; lacks organization
Writing is unfocused, rambling, or contains serious errors; lacks detail and relevant data and information; poorly organized 2 1.5 1 0.5
TOTAL Points Out of 10 Total Mark out of 5

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