I have attached the rubric for this reflection essay, stating that it is to be 2-3 pages in length, pus cover page and what needs to be discussed. Please let me know if you have any questions. Submit a draft of your reflection. This reflection will document your process of designing both the magazine ad and the Web banner ad for Final Project Part I. To complete this assignment, review the Final Project Part II Guidelines and Rubric document and the Part II Milestone One Guidelines and Rubric. Discuss the steps you took to choose/acquire the imagery, typography, and color scheme for your ad designs as well as why you felt those design elements would convey the message of the ad clearly to the target audience. Explain the technical steps of the project, including the processes you followed in Photoshop and Illustrator to prepare the different elements for your final composition. Explain how you adapted the magazine ad design for the Web banner design. For example, what technical steps had to be taken to prepare the images and text? What conceptual changes were implemented to go from a print media piece to something more animated to be viewed on screen? Why did you feel those changes were necessary? Be sure to document with screenshots which tools/software you used for the different steps in the design process of both pieces. Provide examples of feedback that you received throughout the process (from both peers and instructor) and how you used that feedback to revise your work into more successful final compositions. In Module Three, you discussed the industry standards concerning copyright, permission, and ethical use of digital imagery. What are some of the ethical and legal issues you might face in this regard as a working designer in the future, and how did you address these issues in your final projects for this course.
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