7-1 Assignment

The Analysis of the U.S Automotive Industry
Project Analysis
China Brown

The current state of the U.S Automotive Manufacturing Industry

the chart is a representation of the best selling vehicles in America in 2014. according to the chart, Ford Series, Chevrolet and Ram P/U dominated the market in 2014. Ford, Chevrolet and Toyota sold more vehicles in 2014 than other automobile companies. the data also depicts Ford as a peaceful company
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The graph is a representation of a rapid growth in the U.S automobile industry.
According to the report, Ford dominated automobile industry in 2014.
However, with the rise in other manufacturing companies such as Tesla, General Motors, and BMW, there has been competition in the automobile industry reducing the effect of monopoly and spike in prices.
The graph the effects of competition on the some major companies such as Ford which has since have been displaced by major automobile industries such as Tesla, and General Motors due to lack of product diversification and creativity
The Analysis of the graph

The graph is a representation of the competition in the automobile industry before the rise of major automobile industries such as General Motors, Tesla, and Toyota. The graph is an indication of low sales margin and the monopoly effect of the market. the graph has shown more than five Ford products appearing in the list. This is an indication of lack of competition n the automobile market.
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Automobile Companies that are currently doing better in the market are companies that manufacture midsize, and large sedans, compact and subcompact passenger cars and luxury vehicles.
Over the past five years, general performance of American automobile industry has been strong largely due to the upward trend in key economic indicators.
The increase in employment rate, disposable income, and favorable stock market have fostered the growth in the U.S automobile economy.
Consumer index has been strong during most of the period

Average industry growth

There has been a significant growth in income and employment rate across the U.S. these macroeconomic indicators have positively influenced the U.S automobile industry. Besides, the availability of affordable cars and increased competition have also influenced the rapid increase in sales of cars in the U.S.
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The current trend in the automobile industry

The graph is a representation of the current automobile industry in the U.S. the major companies with the highest sales include General Motors, Ford and Toyota. The graph shows that more sales are recorded in the automobile industry today than in the past. Various companies have also found their niche in the market due to stiff competition and low prices.
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The initial graph shows that the sale of Ford products dominated the market in 2014.
The highest sale in 2014 was 753, 851 while in 2020, the highest sale is 3042000. In 2020, the General Motors recorded the highest sale.
The variation in sales shows the impacts of competition and diversification in the automobile industry.
The sales of automobile cars has increased by 70% over the past five years.
the highest sales also increased by over 30 percent within 5 years.
Difference in the automobile sale in 2014 and 2020 using the two graphs

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Market size 6.9 billion
The number of businesses in the automobile industry in the U.S are 136
The average industry profit margin is 3 million
Industry employment is 56,886

Industry statistics

The graph has shown that more automobiles sales are from Asia, Europe, American and African countries.
General Motors and Toyota are not American manufactured automobiles. However, they have a greater market share in America and contributes largely to the U.S automobile GDP.
These companies are from middle east.
The U.S based companies which perform better in the automobile market are Jeep, Ford and Tesla.
The U.S based companies are enjoying more sales in Pennsylvania, Georgia, Florida, and Chicago and California
Sales by region

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Sales by Fuel type

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The chart shows that 69.9% of the U.S automobiles use petrol
30.3% of the U.S automobiles use diesel
1.3% of the U.S automobiles are hybrid vehicles
LPG 0.3%
Electric automobiles are 0.02%

Analysis of the graph: fuel by fuel type

Current automotive industry trends

The graph depicts Tesla Model X and S to be the highest selling in the U.S market currently
According to the graph, 29% and 16% of Tesla Model S and X were sold in 2017.
Tesla sold about 50% of the electric cars in 2017
Tesla has the highest selling margin because its products are differentiated and they also meet the customer needs.
The trend in the graph shows that Tesla is the dominating electric automobile company in the U.S

Current automotive industry trend

Trends in the new industry

The graph is representation of electric motorcycle market in 20116 and an anticipated marke3t in 2026. the graph indicates that electric motorcycle industry has greater potential for future growth. The data anticipates a significant growth in electric motorcycle in the U.S in 206. the need for motorcycles continue to increase due to the constant increase in youth population and lack of enough income to afford electric cars. the
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Trends in the new industry: graph analysis

The chart shows the market trend of electronic motorcycle in al the continents. According to the graph, North America has larger market share, followed by Europe and Asia-Pacific. The chart shows a greater opportunity for electric motorcycle industry in North America. North America presents greater opportunity for electric motorcycle due to low unemployment rate, disposable income and constant economic growth.
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The data visualization on the market trend in the U.S automobile industry is an indication of the automobile companies that are performing better in the market, have large market share, and have competitive advantage against their competitors.
The visualization presented in the current market trend on electric automobile is the analysis of Tesla’s performance in the market and how it has managed to succeed and control large market share through its high quality products which satisfies customer’s needs.
The data visualization presented on the market rend for new industry is an analysis of the market trend for electric motorcycle in the U.S and across the continent. It is an analysis of the opportunities for the proposed industry in this project. This project proposed the establishment of electric motorcycle industry by Tesla based.
Summary of the data visualization

Rational Model: involves a cognitive process where each step follows in a logical order from the one before (Gati, Levin & Landman-Tal, 2019).
The intuitive model: is an autoregressive model where the value of a variable at a particular time depends on the proceedings value (Radujković & Sjekavica, 2017)
The recognition-prime model: is a model of how people make quick effective decisions when faced with complex situations.

Part 2: Decision Making Models

Rational decision making model is a model that involves mental process where each step follows in a logical order from the one before. rational decision making process is a brainstorming exercise (Chi, 2016). . Rational decision making model is based on thinking through and weighing up alternative to come up with the best potential result. Intuitive decision making process is irrational. Intuitive is based on instincts and feelings without actual evidence. Intuitive does not involve the use of conscious thought, reason or rational process. finally, recognition-primed decisions a decision maker is believed to generate possible course of acton that is not rejected.
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Rational model
The selection of rational model make the most sense of this project because it shows the process I followed to make decision on the automobile industry to analyze.
My decision to analyze electric motorcycle industry was informed by a rational process. it was informed by reasoning and conscious thought
Choice of decision making model

Gati, I., Levin, N., & Landman-Tal, S. (2019). Decision-making models and career guidance. In International handbook of career guidance (pp. 115-145). Springer, Cham.
Radujković, M., & Sjekavica, M. (2017). Project management success factors. Procedia engineering, 196, 607-615.
Chi, C., (2016). Rational Decision Making: The 7-Step Process for Making Logical Decisions. retrieved from https://blog.hubspot.com/marketing/rational-decision-making
References