Assignment on Market Plan Section

Assignment 3: Market Plan Section 1
Preface:
You are the new marketing manager toThe Waters Bottling Company (WBC)of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their companys success. They started their company last year and want to do it right according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the right market. It is your job to identify that target market. At this point, they dont even know how the product should be packaged or have a name to identify it. You will get to make that determination and carry that product through the entire Marketing Plan.

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Published June 18, 2021By Categorized as Assignment Questions

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