Audience and Intent–I’m the NRA ad
Due Wednesday by 11:59pm
In two separate paragraphs, first describe who you think is/are the intended/target audience. Use specific details from the ad to support your claim and explain why those details would persuade the audience.
In the second paragraph, use specific details to support what you believe is the objective of the ad. Note–not all ads sell products or services–think about political ads etc… The NRA is in part a political organization.
Below is information professor provided for this assignment:
Thinking of an audience link:
https://www.thoughtco.com/audience-rhetoric-and-composition-1689147
Some thoughts on target audience:
Generally not all people are part of the target audience. This goes for all texts–articles, movies, games, novels, advertisements etc… For instance, a 90 year old person with no family would (most likely) not be targeted by marketing for baby formula. When considering audience, it is imperative to keep in mind the goal of the communicator. In this case let us say Gerber. Consider the goal of the ad–to sell product. Who would be interested in baby formula? Knowing that it is predominantly parents of infants, then the message should be crafted with the parents in mind–their values, desires, experience, etc… So being able to figure out the goal or intent of the ad (or articles, games, novels, etc..,) and to whom it might appeal, is paramount to understanding and analyzing the persuasive aspects of any of these texts.
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