BIZ304 Consulting Project

The aim of this report is to define what C-LAB’s client, Car Next Door, requires from their business consulting project and present the research of the market industry to gain insights into improvements to their current business model. Car Next Door wants to promote their niche paradigm by changing the perception of their audience, from something of necessity to becoming an improved user experience. The economic impact of the global pandemic, COVID-19, has provided an opportunity to expand the firm’s target market while domestic rates of travel increase. As a relatively young company competing with the likes of GoGet Car Share, Flexi Car, Easycar.com and Green Share, the company must differentiate itself to gain a competitive advantage within the industry.
Task:
Develop high levels of client orientation and professionalism from our consultancy group, C-LAB Consultancy. Car Next Door will need to firstly prioritise their socio-cultural environment such as demographic factors, social and cultural aspects as these are the most important elements to recognise before considering expanding a business model. Thus, the report will define the best possible strategy of how our client may achieve this and report the theoretical framework on how they may achieve their vision of introducing a new user experience feature.