Brand
American brand
30 brands, 7484 properties in 131 countries
1927, 94 years ago
Bethesda, Maryland headquarter
Impacts
Positive
People praising for the brave act of Marriott of evacuation
Gained trust for future guest
Negative
Social media impact
Reputation risk
Impact on finance
Responses
Talked with different authorities for the permission of chartered boat in the dock in minimum hour
Requesting dock security for the permission to carry other stranded people
Bureaucratic red tape
Words for the people left behind by the area president
Stakeholder
Stranded people
President of the Marriott of that area
Local authorities
General manager
Dock security
Operation and security team
Chief executive Officer
Suggestions
Should have given prior notice to the non guest
Women, elderly people and kids should have been given priority
CEO should have responded kindly
Rescue Boat Only For Name Namrata Adhikari(21469145)
Case
After Hurricane evacuation process for the guest,30 plus non guest were left behind
1
Cleve R. Wootson Jr.(2017/09/12), Why a Marriott rescue ship was forced to leave stranded tourists behind https://www.washingtonpost.com/news/worldviews/wp/2017/09/12/marriott-sent-a-rescue-ship-to-the-caribbean-after-irma-and-left-non-guests-on-the-dock/ ;The Washington Post
Micah Solomon(2017/09/12), The Inside Story of Marriott’s High-Seas Rescue After Irma Stranded 620 Hotel Guests On St. Thomas https://www.forbes.com/sites/micahsolomon/2017/09/12/the-inside-story-of-marriotts-high-seas-rescue-of-620-hotel-guests-stranded-by-irma-on-st-thomas/?sh=8cec551654a2 ; Forbes
Madeline Stone(2017/09/13), Marriott sent a boat to rescue guests trapped on St. Thomas, but had to leave many other tourists stranded https://www.businessinsider.com/hurricane-irma-marriott-rescues-guests-leaves-others-stranded-2017-9?r=US&IR=T; Insider
Gary Leff (2017/09/13), So What REALLY Happened When Marriott Left 35 People Behind on St. Thomas? https://viewfromthewing.com/really-happened-marriott-left-35-people-behind-st-thomas/ ;View from the Wing
Cody Howard (2017/09/07) ;Facebook post, Us Virginia Island, https://www.facebook.com/cody.howard.796/posts/1482682588492260
Audra Diers-son 2020, Crisis Communication, Abingdon ; Routledge
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