BUS6012 Operations and Systems

Using the specific operations performance objectives, it can be argued that PurelyFresh®  is focused on satisfying its customers’ requirements for flexible and dependable services at a reasonable market price.  Specifically you should: Outline the essential components for ‘effective business operationsmanagement’ (creating value for the customer) for PurelyFresh® ’s operation within Singapore. Use a soft systems methodology to evaluate the issues PurelyFresh® might face if they decide to introduce hybrid facilities to allow their customers to continue ordering goods online and have these delivered to the door while providing physical store fronts for walk-in customers, which is the introduction of the setup of physical stores to create a hybrid operations model with existing online services offered by PurelyFresh®. Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four v’s profile etc.)

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