Campaign Brief

I

SPONSORED BY ORACLE CX

Webinar made for leaders in retail
Hear from guests NRF, Forrester, and Foot Locker on
how to achieve customer loyalty.

Watch Now

DEEP DIVE

Are CMOs failing brands or are
brands failing CMOs?
A pandemic has made the role of the chief marketing officer even more complex, but the
position has been under attack for years.

Published May 5, 2020

Cara Salpini
@CaraSalpini

Rawpixel via Unsplash

t’s hard to find someone who will argue that the chief marketing
officer isn’t essential to an organization, but lately, it feels like the
role has been besieged.

Forrester in a 2019 report said that, while “not foretelling an end to the
CMO role, we do see a stage set for a desperate fight for survival.”

The year started off tumultuously for CMOs, with multiple hirings and
firings at top brands just two months into the year. And that was before
the coronavirus outbreak, which has made the chief marketing role even
more difficult as brands try to strike the right tone when they engage
with consumers.

The pandemic will pose short-term challenges for CMOs, and could even
impact what skills companies look for in the role, but it could also be an
opportunity, according to Ewan McIntyre, vice president, analyst at
Gartner for Marketers.

“I think really, this should be an opportunity for marketing to be able to
show that it can be fiscally responsible as well,” he said in an interview,
noting the tension between the CFO and CMO roles, especially with
marketing budgets on the line as many companies cut costs. “I definitely
think there’s risk but I think there’s an opportunity for CMOs to step up
and show that marketing is a huge value-add to the organization … and
of course, the risks of not spending [on] marketing.”

The role of the CMO was challenging long before this moment, though.
The pandemic adds another layer of difficulty to the complex job, but
many issues have existed for years.

As the scope of the role gets broader and makes being a CMO
trickier, some companies are shifting how they see the position entirely.
A few changes in the role include companies dropping the CMO position
altogether, hiring chief customer officers for CMOs to report to, or
introducing new roles to either replace or work in conjunction with the
CMO.

Despite the chaos engulfing CMOs, the issues may lie more with the title
than with the actual role.

“The word ‘marketing’ is what’s flawed in the title,” Forrester Research
Director Keith Johnston said in an interview. “It’s not what the Chief
Marketing Officer does — those things are not going away. The brand
building, the customer facing interfaces — all that stuff needs to be done.
It’s just, it’s bigger than that now. It’s the total brand experience.
Everything that surrounds the customer is what the chief marketing
officer has to do. Fundamentally, the marketing is just one piece of it.”

An infeasible scope

If it seems as though the CMO role is threatened, that may be true.

Pre-pandemic the role was a hot commodity for recruiters. Early in 2020,
Catherine Lepard, a managing partner in the global retail practice at
Heidrick & Struggles, said the role was one of the “hottest” the firm had
recruited for over the preceding 18 months, with demand far outstripping
supply.

Get retail news like this in your inbox daily. Subscribe to Retail Dive:

Enter your work email

Sign up

“Every organization is really trying to find that holy grail of a CMO who
can honestly do everything,” she said. “From being that really data-
driven, technologist type of person, to being that front-end, creative
storytelling type of person — that real human element — and they don’t
always naturally reside in one.”

The onset of the digital era broadened the duties of CMOs in a big way, as
marketing was entwined with data and the full customer experience.
Forrester’s report highlights the case of KFC, where the CMO controls
innovation, marketing, operations, media and sales, a breadth of control
that “allows ideas to come to life quickly and be delivered to customers
with strategic agility.”

“Even though we expect less than 10% of those with an actual CMO title
to elevate it to this degree, 2020 will clarify the CMO role — and one
designated C-suite leader will be responsible for all that surrounds the
customer,” the report reads.

Of course, that report was published prior to the coronavirus outbreak,
which has complicated marketing, and likely most long-term role
planning, for the time being.

In addition to a growing list of responsibilities, the CMO role also
requires a good collaborator, which may sound simple, but requires
having someone knowledgeable enough to have a “credible conversation”
with the leaders of IT and finance, among other departments, Chris Ross ​
, vice president, analyst at Gartner for Marketers, said.

“If you look at what’s the typical charter of an enterprise grade CMO:
They are responsible increasingly for bigger chunks of customer
experience, they have a really increasingly large marketing technology
stack that they’re responsible for, they’re often tasked with owning some
proportion of the innovation initiatives for a company,” Ross said.
“You’ve got a super complicated consumer landscape. You’ve got all kinds
of business models — disruption happening in virtually every industry.
It’s a very hard, very substantial job.”

And we may soon be adding “crisis management” to the list of skills
CMOs are expected to have, thanks to the disruption the pandemic has
caused throughout retail, said Karthik Easwar, associate teaching
professor of marketing at Georgetown.​

“When we hit round two of this, or the next pandemic, we need a team in
place and a leader in place who’s able to not just do things when business
is usual, but when business is unusual,” he said.

To Ross, most of the upheaval in the role comes back to the issue of a
frequently infeasible scope. It explains the revolving door in the CMO
role and it also explains the many different ways companies have
reorganized the C-suite to try and account for the broadening of the
position.

“If you look under the hood, no matter what the labels
are, all the same work is really being done.”

Chris Ross
Vice President and Marketing Analyst at Gartner

Some companies, like Tailored Brands, have CMOs or senior-level
marketing execs that report to chief customer officers. Walmart, too, has
a chief customer officer, responsible for the Walmart brand and
“thinking through the customer journey for both Walmart stores and e-
commerce,” according to the retailer’s site.

Other retailers are turning to different positions entirely, including
Lululemon, which named a chief brand officer in January, and Designer
Brands, which named a chief growth officer in February. Indeed,
Johnston said Forrester has seen “an explosion” of chief growth officers
recently. But though the titles may change, marketing still needs to
happen, and someone has to be responsible for that.

“If you look under the hood, no matter what the labels are, all the same
work is really being done,” Ross said. He added that most of the changes
he sees in marketing are coming more at the “lieutenant” level, or the
direct reports to a CMO, which can vary widely from one company to the
next, and can also hugely impact a CMO’s success, especially if a CMO
inherits a bad team and has to spend valuable time fixing it.

As far as direct reports go, heads of loyalty and customer experience
within marketing are becoming more popular, Ross added, as well as
marketing operations positions, which essentially puts someone in
charge of the, “frankly not very sexy digital grunt work of the
organization.”

The expanding scope has, on one hand, besieged CMOs with a job that
can border on the impossible, but on the other hand, it’s increased the
importance of the C-suite position that includes marketing, no matter
what organizations choose to call it.

“Merchants and operators were the kings in the organization, they led the
organization. But in today’s retail world, it’s all about customer-
centricity,” Lepard said, adding that marketing has taken on a more
elevated role.

Indeed, in late March, RTW Retailwinds announced that its new CEO
would be Traci Inglis, who at the time held the position of chief
marketing and customer officer. Days before she was set to take over the
top spot, however, and in the midst of the coronavirus outbreak, she
resigned.

“If you really just want to cut to the chase, what organizations are trying
to achieve is one central voice of the customer so that it feels like there’s
continuity across every aspect of how they manage their business,”
Lepard said. “The chief marketing officer becomes the North Star for the
brand.”

‘Live by the sword, die by the sword’

The flip side of the CMO role’s growing importance in retail
organizations is its growing vulnerability. As the CMO becomes more
central to a retailer’s decision making, the position also becomes a more
likely scapegoat for business failures.

“The scope is so broad, that oftentimes, it’s just very difficult with
fragmented attention to get anything done,” Ross said. That problem is
exacerbated for CMOs at a brand that’s struggling financially or in the
midst of a challenging turnaround, which for the moment feels universal
as retailers struggle to stay afloat with their stores temporarily closed.

“Every CMO has a lot of stuff in flight,” he said. “But when it’s all equally
important, it’s like, ‘We’re doing a complete digital transformation of all
of our infrastructure, and we’re overhauling our brand, and we’re
launching new markets.’ You have conversations with people like that,
and in some cases, they pull it off — sometimes they really are able to pull
a rabbit out of the hat — and in other cases they end up on fire in the
ditch.”

Effectively, the broadening of the CMO’s scope means that they become
tied to the success (or lack thereof) of the entire business, and can be
quickly replaced if the business isn’t performing as expected. Added to
the struggle is the fact that CEOs are often ousted at underperforming
retailers, leaving the rest of the C-suite at risk when a new leader is
named.

“Usually when a new CEO is coming into retail it’s because
the retailer hasn’t been making change fast enough and
the obvious person who is supposed to be responsible for
that change, and the consumer, is the CMO.”

Catherine Lepard
Managing Partner in the Global Retail Practice at Heidrick & Struggles

Mark Tritton’s overhaul of Bed Bath & Beyond’s leadership team (which
included the chief marketing officer) is one example of the sweeping
changes a new top executive can make.

“Usually when a new CEO is coming into retail it’s because the retailer
hasn’t been making change fast enough and the obvious person who is
supposed to be responsible for that change, and the consumer, is the
CMO,” Lepard said.

She added that CMOs are also increasingly responsible for driving traffic
to retailers. “They’re being held to a higher standard than in the past, and
I would say yes, that does make them more vulnerable if they’re not
showing hard results.”

The vulnerability of the CMO role is nothing new. In the summer of 2017
— nearly three years ago — the Harvard Review published a
piece on “The Trouble with CMOs,” finding that 57% of CMOs had been
in the role three years or less, and more than 40% had been there two
years or less.

Just recently, J.C. Penney lost its head of marketing in Chief Customer
Officer Shawn Gensch, who resigned in February just after the
department store had finished hiring for his marketing team. He had
been at the retailer since May.

In HBR’s report, the publication also found that duties for the CMO role
varied widely. Aside from marketing strategy and implementation, and
brand strategy and customer metrics, HBR found that the range of
responsibilities was a “mind-boggling” number, including pricing, sales
management, public relations, e-commerce, product development and
distribution.

Those responsibilities also ostensibly change depending on what type of
retailer a CMO works at, and what the company’s goals are.

“If I’m Casper, I’m selling a mattress,” Johnston said. “That’s a very
specific job, to market a mattress. Whereas retail, it’s much broader.
You’re selling the brand, you’re selling the space, lots of products are in
there … It’s just a very different job.”

Direct-to-consumer brands were also born online and therefore the job is
much more tied up in one channel than at, say, a department store. That
and the narrow product assortment might make the CMO role more
manageable in some ways. But direct-to-consumer brands also have the
burden of building a brand, while traditional brands — for better or for
worse — don’t.

In some cases, having a legacy brand can mean the CMO role becomes
one of maintenance, but in other cases, it means the CMO is responsible
for refreshing a “stale” brand or, worse, trying to change the perceptions
around a brand that is “known for something that we don’t really want to
be known for,” Ross said.

Victoria’s Secret has faced a version of that problem for years, as
consumers turned away from sexualized marketing. Gap, Inc., along with
others in the space, has struggled with trying to improve the performance
of its legacy Gap brand. CMO Alegra O’Hare left the company shortly
after CEO Art Peck did, with a promise that the company would be
“redefining” her role.

“Those are live by the sword, die by the sword kinds of moments for a
new CMO,” Ross said. “It gives you an opportunity to be a hero if you
come in and turn one around, but you could just as easily be the next
person escorted out the door.”

When ‘chiefdoms’ run the business

Even with a competent CMO, organizational dysfunction can lead to
failure. The priorities of the CEO may be different than the CMO, or the
CMO’s responsibilities could be properly aligned, but their ability to
make decisions could be limited.

“There’s all these silos of different constituencies within a retail
organization,” Ken Morris, managing partner at Cambridge Retail
Advisors, said in an interview. “There’s the finance people, there’s the
stores people, there’s the IT people, there’s the merchants — and they’re
all these chiefdoms and they really need to work together in a holistic
way.”

The relationship between CIOs and CMOs, especially, has a history of
being contentious, as data has become essential to the CMO’s role. That
relationship has improved over time, however, at least between “smart”
marketing and IT leaders that recognize they need each other’s help to
succeed, Ross said.

“They kind of want the fix, but they’re not willing to take
the medicine.”

Chris Ross
Vice President and Marketing Analyst at Gartner

Success in the top marketing role also stems fundamentally from how
much authority and budget the CMO is given, Johnston said, and that in
itself can be dependent on how many C-suite roles an organization has. If
there’s a chief customer officer, chief digital officer and a chief marketing
officer, “all of a sudden what they do on a day-to-day basis starts to look
very similar.”

Or a CMO is hired to give a brand an entirely new image, but
organization leaders aren’t willing to make tough decisions or shell out
the necessary budget to get that done.

“They kind of want the fix, but they’re not willing to take the medicine,”
Ross said.

That could get even harder as companies slash marketing budgets for the
foreseeable future, limiting opportunities for growth and focusing more
on maintenance.

Outside of the massive scope and the inherent vulnerability of CMO title,
much of the departures, new roles and split roles seen in recent years
come from businesses that are still trying to figure out how to structure
themselves in an era when marketing is as much about the customer’s
entire journey as it is about customer acquisition.

For some, it’s just trying to figure out a way to deal with the evolution of
the CMO position, but for other businesses, it may be that the entire
organization itself is transforming from one focus to another, Lepard
said, which could mean a different type of CMO is necessary.

“You would not see so much disruption in the C-suite,” Johnston said ​, “if
the CEO and others in the C-suite knew what they were doing.”

Follow Cara Salpini on Twitter

Filed Under: Marketing

SPONSORED BY ORACLE CX

Webinar for leaders in retail on
April 20

Hear from guests at Forrester, Foot Locker,
and ABC Fine Wine on how to achieve
customer loyalty.

Register Now

How Sustainable Shipping Is
Changing Retail

Learn how retailers are saving money and
reducing their carbon footprint to offer a
sustainable experience for consumers.

Download now

GET THE NEWSLETTER

Subscribe to Retail Dive to get the must-
read news & insights in your inbox.

Enter your work email

Sign up

MOST POPULAR

LIBRARY

PLAYBOOK
Beyond Peak Delivery:
Sustainable Shipping Alternatives

TRENDLINE
Retail’s migration to warehouse
automation

PLAYBOOK
4 Strategies to Delivering
Personalization at Scale

View all

PRESS RELEASES

Industry Dive’s press release
service launches Visibility
Reports
Press release from Industry Dive

Multimedia Plus Launches INCITE
6.5: Zoom Integration Ensures
Teams Are Present and Learning
Press release from Multimedia Plus

Parcel Pending by Quadient to Host
Retail Trends Virtual Forum on April 15
Press release from Parcel Pending by Quadient

Introducing PKLfreeze™ Pickle
Pop
Press release from Kent Precision
Foods Group

View all | Post a press release

WHAT WE’RE READING

BLOOMBERG
Amazon Plans Furniture Assembly Service
to Catch Wayfair
April 19

BUSINESS OF FASHION
Does the Mask Market Have a Future?
April 19

MODERN RETAIL
Target is looking beyond its stores to
make the last mile of delivery more
efficient
April 19

View all

EVENTS

The Gen Z Shopper: What Brands Need to
Know to Be at the Top of Their 2021 List
Webinar 2pm ET • Apr 20, 2021

5 Tactics to Drive Subscriber Growth
Webinar 2pm ET • Apr 22, 2021

2021 Consumer Research: How COVID
Changed Online Shopping and Brand
Trust
Webinar 2pm ET • Apr 27, 2021

View all events

INDUSTRY INTEL

EBOOK
Searchandising: 9 best practices for better
conversion rates
Algolia

PRESS RELEASES
Discover announcements from companies in your industry.

Industry Dive’s press release
service launches Visibility Reports

Press Release from
Industry Dive

Impact Analytics Named One of
The Americas’ Fastest Growing
Companies by Financial Times,
2n…

Press Release from
IMPACT ANALYTICS

Securing SupplyPike: Announcing
SOC 2 Compliance

Press Release from
SupplyPike, Inc.

Multimedia Plus Launches INCITE
6.5: Zoom Integration Ensures
Teams Are Present and Learning

Press Release from
Multimedia Plus

View all | Post a press release

The running list of major retail deals in
2021
The acquisition of Michaels by Apollo Global Management is
complete.

By Retail Dive Team • Updated: April 16, 2021

DEEP DIVE

The omnichannel age is here — and it’s
expensive
Store pickup of online orders grew by triple digits amid the
pandemic. Retailers are now scrambling to become more
efficient sellers across channels.

By Ben Unglesbee • April 05, 2021

Editors’ picks

DTC brand Native launches sunscreen line
By Tatiana Walk-Morris • April 19, 2021

Brands could lose fickle Gen Zers over
poor digital experiences, survey finds
By Robert Williams • April 16, 2021

J.C. Penney debuts private home brand,
Loom + Forge
By Caroline Jansen • April 16, 2021

Retail Therapy: White Castle serves fast
food with style
By Maria Monteros • April 16, 2021

Latest in Marketing

COLUMN

EXPLORE

RELATED PUBLICATIONS

FOLLOW

FEEDBACK

Work email: *

Enter your work email

Message: *

Submit

Get Retail Dive in your inbox
The free newsletter covering the top industry headlines

Enter your work email

Sign up

© 2021 Industry Dive. All rights reserved. | View our other publications | Privacy policy | Terms of use | Take down policy.

Submit A Tip

Editorial Team

About

Newsletter

Article Reprints

Press Releases

What We’re Reading

Advertising

Contact

Marketing Dive Supply Chain Dive

Send us your feedback here

POST SHARE TWEET PRINT EMAIL

Don’t make it free, don’t make it easy:
How retailers can support sustainable
returns

Game over for GameStop CEO

Brands could lose fickle Gen Zers
over poor digital experiences, survey
finds

Tailored Brands turns to Michael
Strahan for ‘workleisure’ collection

Macy’s Backstage opening 45 shop-
in-shops

1.

2.

3.

4.

5.

Technology Marketing DTC Operations Distressed Retail Store Concepts Trends Financial News

search x SIGN UP SEARCHDeep Dive Opinion Podcasts Library Events

We use cookies to optimize your experience on our website and for analytics and advertising purposes. By continuing to use our site, you agree to our cookie policy. Got it!Learn more

https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjsv2yKfEYyJMpb-wLbUkNb5Mz_YAGftbBw4AAzaHOpLyUEPFxp91kPurU5UtTqzpRIJ6RK_p2NU0iV2NxHydCD1R5ltJjAwtUa6JGO8_k2MfdlyXjt0Q-zz6itNjYkg77MJ79PQ9X7ibRVfnqiYQFHx_LwW8ZBYrYCMDure6HZuLz3bDAiAWr-nRbbdK3T5xpROCo0t9IghlVqLLpSLcbyU9InDbw4igTEsHRTOMFwh_mQKEaoM0VQAW5C-zoaNGiZdpO0aha4vPb1i_Z2EzmPtWu5Awq6S6fRCSRgMr5YxHAuHGhUCYSyPFsXnCmWOngVm5Blo&sai=AMfl-YQG7_9N2dBhd5K1qOLSmJbXcZ-YswgWroJ1h5N9I8HRfzsSbN8_RSWmHSDcIJ5TaMlLUspSZiR-GxP81H9oz-fHP1FY7fIXJlvfspWz2iHRuEqif3ZLcGe6B-FXQj1S&sig=Cg0ArKJSzKfFL2b8Cw_8EAE&urlfix=1&adurl=https://www.oracle.com/events/virtual-summits/cloud-cx/retail-insights/%3Fsource%3D:ad:nat:op:dg:a_nas::RC_WWMK210219P00027:Ad2%26pcode%3DWWMK210219P00027%26SC%3D:ad:nat:op:dg:a_nas::RC_WWMK210219P00027:Ad2

https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjsv2yKfEYyJMpb-wLbUkNb5Mz_YAGftbBw4AAzaHOpLyUEPFxp91kPurU5UtTqzpRIJ6RK_p2NU0iV2NxHydCD1R5ltJjAwtUa6JGO8_k2MfdlyXjt0Q-zz6itNjYkg77MJ79PQ9X7ibRVfnqiYQFHx_LwW8ZBYrYCMDure6HZuLz3bDAiAWr-nRbbdK3T5xpROCo0t9IghlVqLLpSLcbyU9InDbw4igTEsHRTOMFwh_mQKEaoM0VQAW5C-zoaNGiZdpO0aha4vPb1i_Z2EzmPtWu5Awq6S6fRCSRgMr5YxHAuHGhUCYSyPFsXnCmWOngVm5Blo&sai=AMfl-YQG7_9N2dBhd5K1qOLSmJbXcZ-YswgWroJ1h5N9I8HRfzsSbN8_RSWmHSDcIJ5TaMlLUspSZiR-GxP81H9oz-fHP1FY7fIXJlvfspWz2iHRuEqif3ZLcGe6B-FXQj1S&sig=Cg0ArKJSzKfFL2b8Cw_8EAE&urlfix=1&adurl=https://www.oracle.com/events/virtual-summits/cloud-cx/retail-insights/%3Fsource%3D:ad:nat:op:dg:a_nas::RC_WWMK210219P00027:Ad2%26pcode%3DWWMK210219P00027%26SC%3D:ad:nat:op:dg:a_nas::RC_WWMK210219P00027:Ad2

Tweets by CaraSalpini

Tweets by CaraSalpini

https://www.retaildive.com/topic/marketing/

https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjssnvDRaQM1mdNwL47go839DSocLHAylYSYN6tzf0X7RPTmy1XXt_LPlt38f4YxqMrVwtqOjYYCMrUX_rROARJZloL6XzcNTVYvKwCPox4H7DLwoNC3-MAk9qkk4IfWpt9tHkyEnFcVjrZu3hMgV6cDvkxfFggN8-yXzY2RWdQhZdC7bo72QeeWyClEXm1A4N-P71Pmm2TySLJYB6KmrCHJKiSCauYT3ESFQoG8GhumJvdBE_RFbCY-SUaUL2VDQct07jXZYGWegRNUx5DgRHSYiMqqU2X20JM34meGEixeAzxrC78BYnafK22TMlw2Wy8Oidhg&sai=AMfl-YRjjtu40NfZf7h37RQVYZ5h5b7cSHhYxYkCiINFBWoSnL1phOTpUOnAjxXyoOTHzJLqkEgL5vPvkk-NUgnaQivb8cKI7RHExCERevRtfHTd15SYv-DjEKzTtNFWMsWn&sig=Cg0ArKJSzOGscre7hKdSEAE&urlfix=1&adurl=https://www.oracle.com/events/virtual-summits/cloud-cx/retail-insights/%3Fsource%3D:ad:nat:op:dg:a_nas::RC_WWMK210219P00027:Ad2%26pcode%3DWWMK210219P00027%26SC%3D:ad:nat:op:dg:a_nas::RC_WWMK210219P00027:Ad2&signup_location=housead-sidebar&signup_path=/news/are-cmos-failing-brands-or-are-brands-failing-cmos/574594/

https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjssnvDRaQM1mdNwL47go839DSocLHAylYSYN6tzf0X7RPTmy1XXt_LPlt38f4YxqMrVwtqOjYYCMrUX_rROARJZloL6XzcNTVYvKwCPox4H7DLwoNC3-MAk9qkk4IfWpt9tHkyEnFcVjrZu3hMgV6cDvkxfFggN8-yXzY2RWdQhZdC7bo72QeeWyClEXm1A4N-P71Pmm2TySLJYB6KmrCHJKiSCauYT3ESFQoG8GhumJvdBE_RFbCY-SUaUL2VDQct07jXZYGWegRNUx5DgRHSYiMqqU2X20JM34meGEixeAzxrC78BYnafK22TMlw2Wy8Oidhg&sai=AMfl-YRjjtu40NfZf7h37RQVYZ5h5b7cSHhYxYkCiINFBWoSnL1phOTpUOnAjxXyoOTHzJLqkEgL5vPvkk-NUgnaQivb8cKI7RHExCERevRtfHTd15SYv-DjEKzTtNFWMsWn&sig=Cg0ArKJSzOGscre7hKdSEAE&urlfix=1&adurl=https://www.oracle.com/events/virtual-summits/cloud-cx/retail-insights/%3Fsource%3D:ad:nat:op:dg:a_nas::RC_WWMK210219P00027:Ad2%26pcode%3DWWMK210219P00027%26SC%3D:ad:nat:op:dg:a_nas::RC_WWMK210219P00027:Ad2&signup_location=housead-sidebar&signup_path=/news/are-cmos-failing-brands-or-are-brands-failing-cmos/574594/

https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjssLZIgN8myikQfNKplB18dso2pze-bXxYyBZQZw7q_BO7Ljkwi7e-QQj23klzjZumuRp1r7lqMddVnCku0tHnQ1NT1t0Gt2rrr3crP3qzReefGWBokavd3rjnqICJd44MOqBn2ubkzUY9I43c-O0oL0LCS0VenaQ0U_groSFeBWhAIJkv0Mlx4jPIGMNwwnxAx41JjKYNSfWYbsPCm4HGXP8KXlLNUILtVAgwIuWa__w7jlO9oAzQfWpiPCrJM96GGQXZ2DNhzYqJznSYYFGkx0VbpiIN41UUi9yf4u475J0juHLdEArVio_MP7fvAqfsvHtJQ&sai=AMfl-YSDUYWhMT4Sbo7f8MGYeA_6uoTpJhun2C3UhqkM-_vZS6uJg6b5dlXWFUnNa_pKaO70Lo45lcWK_4EzT4iQnKkS38bc5mApDJ8blsZpMa99nKlv8iUl2QPhgxXaIe7Z&sig=Cg0ArKJSzDzVnEohhLISEAE&urlfix=1&adurl=https://resources.industrydive.com/sustainable-shipping-alternatives-on-the-horizon%3Futm_source%3DCross%26utm_medium%3DNative%26utm_campaign%3DTecsys&signup_location=housead-sidebar&signup_path=/news/are-cmos-failing-brands-or-are-brands-failing-cmos/574594/

https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjssLZIgN8myikQfNKplB18dso2pze-bXxYyBZQZw7q_BO7Ljkwi7e-QQj23klzjZumuRp1r7lqMddVnCku0tHnQ1NT1t0Gt2rrr3crP3qzReefGWBokavd3rjnqICJd44MOqBn2ubkzUY9I43c-O0oL0LCS0VenaQ0U_groSFeBWhAIJkv0Mlx4jPIGMNwwnxAx41JjKYNSfWYbsPCm4HGXP8KXlLNUILtVAgwIuWa__w7jlO9oAzQfWpiPCrJM96GGQXZ2DNhzYqJznSYYFGkx0VbpiIN41UUi9yf4u475J0juHLdEArVio_MP7fvAqfsvHtJQ&sai=AMfl-YSDUYWhMT4Sbo7f8MGYeA_6uoTpJhun2C3UhqkM-_vZS6uJg6b5dlXWFUnNa_pKaO70Lo45lcWK_4EzT4iQnKkS38bc5mApDJ8blsZpMa99nKlv8iUl2QPhgxXaIe7Z&sig=Cg0ArKJSzDzVnEohhLISEAE&urlfix=1&adurl=https://resources.industrydive.com/sustainable-shipping-alternatives-on-the-horizon%3Futm_source%3DCross%26utm_medium%3DNative%26utm_campaign%3DTecsys&signup_location=housead-sidebar&signup_path=/news/are-cmos-failing-brands-or-are-brands-failing-cmos/574594/

https://resources.industrydive.com/sustainable-shipping-alternatives-on-the-horizon?utm_source=RD&utm_medium=Library&utm_campaign=Tecsys

https://www.supplychaindive.com/trendline/warehouse-automation/133/?utm_source=RD&utm_medium=Library&utm_campaign=AutoStore

https://resources.industrydive.com/4-strategies-to-delivering-personalization-at-scale?utm_source=RD&utm_medium=Library&utm_campaign=Cognizant

https://www.retaildive.com/press-release/20210419-industry-dives-press-release-service-connects-announcements-to-audiences/

https://www.retaildive.com/press-release/20210407-multimedia-plus-launches-incite-65-zoom-integration-ensures-teams-are-pre/

https://www.retaildive.com/press-release/20210409-parcel-pending-by-quadient-to-host-retail-trends-virtual-forum-on-april-15-1/

https://www.retaildive.com/press-release/20210326-introducing-pklfreezetm-pickle-pop/

https://www.retaildive.com/library/

https://www.bloomberg.com/news/articles/2021-04-16/amazon-is-working-on-furniture-assembly-service-to-catch-wayfair?sref=Hhue1scO

https://www.businessoffashion.com/articles/retail/does-the-mask-market-have-a-future

Target is looking beyond its stores to make the last mile of delivery more efficient

https://www.retaildive.com/what-we-are-reading

https://www.retaildive.com/events/the-gen-z-shopper-what-brands-need-to-know-to-be-webinar-2pm-et-apr-20-2021-retail-dive/

https://www.retaildive.com/events/5-tactics-to-drive-subscriber-growth-webinar-2pm-et-apr-22-2021-retail-dive/

https://www.retaildive.com/events/2021-consumer-research-how-covid-changed-online-s-webinar-2pm-et-apr-27-2021-retail-dive/

https://www.retaildive.com/events/

https://dive.pub/3cZqvkv

https://www.retaildive.com/press-release/20210419-industry-dives-press-release-service-connects-announcements-to-audiences/

https://www.retaildive.com/press-release/20210415-impact-analytics-named-one-of-the-americas-fastest-growing-companies-by-fi/

https://www.retaildive.com/press-release/20210408-securing-supplypike-announcing-soc-2-compliance/

https://www.retaildive.com/press-release/20210407-multimedia-plus-launches-incite-65-zoom-integration-ensures-teams-are-pre/

Tweets by RetailDive

https://www.facebook.com/retaildive

https://www.linkedin.com/company/retail-dive-retail-news-and-trends

https://www.retaildive.com/feeds/news/

https://www.retaildive.com/submit-tip/

https://www.retaildive.com/editors/

https://www.retaildive.com/about/

…