CREATING A SOCIAL MEDIA STRATEGY
the prof made a youtube video explaining what we need to do. there is also a template where we need to fill in all the white slides, grey slides are for instructions and can be deleted
Purpose:
In this assignment, you will be creating a social media strategy for a Canadian not-for-profit organization that reflects your learnings from this course. You will be required to set goals, identify tools, suggest a campaign, and identify relevant metrics to gauge the success of your strategy.
You will need to complete the attached PowerPoint template and format it as a customized pitch-deck designed to engage your selected not-for-profit.
Approach and Instructions:
Strategy & Impact Engagement
You have now had a chance to explore how social/mobile impact can assist companies and organizations in limited snapshots of focused topics throughout the semester. You have learned about the principles of being a social business in your readings and critically analyzed a vast array of tools that you could use to accomplish established goals.
For full instructions, please refer to the attached template. Make sure you read through the notes section of the presentation as more direction, links to resources, and the marking scheme can be found in that section.
Please note that the materials shared below and embedded in the deck will be very helpful for you in preparing this submission and also could be source material for the final test.
Additional Resources:
https://blog.hootsuite.com/social-media-for-nonpro…
https://www.sendible.com/insights/social-media-for…
https://sproutsocial.com/insights/guides/nonprofit…
https://articles.bplans.com/a-nonprofits-ultimate-…
https://www.theshelf.com/the-blog/social-media-and…
Requirements: 25 slides on template following instructions
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