Discussion board

A) Pick an actual (not fictional) company that has not already been selected by another student on the discussion board. Do not pick one of the companies in Chapter 1 of the textbook: Walmart, Neiman Marcus, Payless Shoes, Tiffany & Co. Provide a web link to the webpage or Facebook page for the company you pick, so other students can find out more about it. B) Briefly describe these four items related to your business: 1) the products/services the company provides to make money; 2) the major competitors for the company 3) the types of customers for the company; 4) the major suppliers for the company. C) Based upon the description of Porter’s generic strategies in Chapter 1 (cost leadership, differentiation, or focused strategy), pick the one strategy that best fits the way your company differentiates itself from its competitors in order to better serve customers. If your business strategy is cost leadership, low costs are provided to a broad market. A differentiation strategy often involves unique products /services that can command a higher price. A focused strategy concentrates on serving the needs of the customers in specific niche markets. Justify why you think a particular generic strategy fits your business. After you have made your discussion board posting, ask probing questions of at least two other students so you can better understand the strategy for the company they picked. Note: The company that you pick for this discussion board will be used for other assignments in this course. Requirements: As described in the sent notes | .doc file Textbook Chapter 1 – Management Information Systems: Driven MIS https://wilmu.instructure.com/courses/32733/files/… https://wilmu.instructure.com/courses/32733/files Using the business you posted on the discussion board, research how one of the business’ competitors is using the Internet. Provide a description of the competitor’s use of the Internet: e.g., webpage, social media, mobile apps. Compare and contrast the way your business uses the Internet to how the competitor does. What seems to be the competitor’s strategy? How does your business’ use of the Internet vary from the competitor? How could your business use information technology differently, consistent with the business’ generic strategy (cost leadership, differentiation, or focused strategy), to be more effective than the competition.This paper must follow the formatting guidelines in The Publication Manual of the American Psychological Association (2020), (7th ed.) using Times New Roman 12-point font. The paper, as the minimum, must contain:
A title page
Two to three pages of text-based content
One or more reference pages
Links for your business and the competitor in a separate section on the reference page
Please note, a title page, reference page(s), appendices, table of contents/figures, tables and figures are not considered content. APA formatting assistance may be found at the Purdue University Online Writing Lab (Links to an external site.) or you may contact the Student Success Center (Links to an external site.) for tutoring and writing resources.
RESOURCES:
Textbook Chapter 1 – Management Information Systems: Driven MIS A title page Two to three pages of text-based content One or more reference pages Links for your business and the competitor in a separate section on the reference page Textbook Chapter 1 – Management Information Systems: Driven MIS