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BUS 475: Business And Society
Creating a Press Release
In a departure from its normal business operations, Apple has recently teamed up with a bio-tech company to investigate the possibility of cloning human organs. You have been tasked with creating a press release to make this decision public and get ahead of any negative press. Compose a statement to the press to explain Apple’s decision and mitigate potential negative reactions.
What is one public response to Apple’s news that you would anticipate? Do you think that your classmate successfully mitigated this response? State your reasons why or why not. If you do not think your classmate mitigated the public response enough, how would you modify the release to compensate?
BUS 380: Managing Project Teams
Note: I dont have the book : Brown, K. A.,
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