Prior to beginning work on this discussion forum, read Chapter 8 from Carlson’s textbook. In addition, on page 228 in the Carlson textbook, there is a case study on Brenna Schneider and 99Degrees Operations Under Fire. Read the case study and address the following questions.
What about the way 99Degrees was founded prepared it for a shock like COVID-19?
How well has Schneider managed the operational challenges of transitioning from manufacturing garments to Personal Protective Equipment (PPE)?
What advice would you give Schneider incoming COO as someone with deep manufacturing experience joining an entrepreneurial high-growth company?
Looking forward to a future without COVID-19, what should Schneider do to position the company for further success?
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