Evaluate an Experimental Design Study
Instructions
Evaluate one of the three following research studies involving experimentation. Be sure to
explain the objectives of the study, the design being used and an assessment of the internal and
external validity. Use appropriate experimental terminology in your explanation and analysis.
Choose one of the three studies:
• Moon Y. K., & Kwon J. (2015). The Effect of Online External Reference Price on Perceived Price,
Store Image, and Risk. Journal of Inquiry: Research, Education & Application, 14(1), 41–
58. (See link in this week’s books and resources).
• Mochon, D., Johnson, K., Schwartz, J., & Ariely, D. (2017). What Are Likes Worth? A Facebook
Page Field Experiment. Journal of Marketing Research (JMR), 54(2), 306–317. (See link in this
week’s books and resources).
• O’Neal, R. B., Green, M., Gergen, E., & Yu Sun. (2016). Exploring the Differences that
Communication Medium has on Perception of Leadership Style: Does Communication Medium
Affect the Leadership Rating of the Leader? Management Dynamics, 6(6), 1–16. (See
link in this week’s books and resources).
Length: Your paper should be between 5-7 pages, not including title and reference page.
Your presentation should demonstrate thoughtful consideration of the ideas and concepts
presented in the course and provide new thoughts and insights relating directly to this topic. Your
response should reflect scholarly writing and current APA standards.
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