Integrative Learning Project: Annotated Bibliography Assignment

INTEGRATIVE LEARNING PROJECT – ORGANIZATIONAL SETTING 3

Walt Disney Studios

Name

Liberty University

BMIS 650 Operations Management

Professor
April 4, 2021

Table of Contents

Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ………….. . . . . . . . . . 4
Organizational Setting. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Mission. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . 4
Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Value. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Christianity Role. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 References. . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Abstract

This paper will outline the influence Walt Disney has in the world as well as its popularity in America. We begin with an introduction by discussing who Walt Disney was and how he got started and became a corporate giant that he is today. Next, we will look at the Organizational Setting and how Walt Disney became such a powerful, pervasive presence in the American culture. This paper will also examine the mission and talk about what products and services are provided, and to what markets and how they are distinct from those offered by competitors. We will also define customers that are internal and external, identify what value we add to the organization and how we help the organization achieve its mission. Finally, we will highlight the role Christianity currently plays in this organization and if it is a secular organization, also take a look at what Christian values are built into the organization.

Introduction

The Walt Disney Company, commonly known as just “Disney,” has been one of the most prominent corporations seen in every market during the past century. Company is a big name known as an American-based entity diversified for providing different mass media and entertainment features. It was founded by two brothers named Walt and Roy O. Disney in October 1923. Its headquarter is located in Burbank, California, America. The Company changed its name officially to Walt Disney early in 1986. Initially, this Company was established to provide animations. Later on, they start working on film production, theme parks, and television. This Company is also called a film division studio. This studio involves animation pictures
of Walt Disney, Pixar, Disney pictures, Marvel studios, Lucas film, 20th-century studios, Blue sky Studios, searchlight pictures. Decades after its creation, Disney now has a strong foothold on every entertainment venture imaginable. According to its own website, “The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media” (“Company Overview”).
Organizational Setting

Mission

The Walt Disney Company is one of the largest entertainments and media conglomerates
in the world. The Company together with its subsidiaries and affiliates is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media, that includes Disney Parks, Experiences and Products; Disney Media & Entertainment Distribution; and three content groups /Studios, General Entertainment and Sports focused on developing and producing content for DTC, theatrical and linear platforms. Walt Disney came to understand that a culture of creativity must align with the experimental process of discovery (Zaboski, Dierberger, & Douglas, 2016).

Strategic Mission

The main mission of Walt Disney is to entertain the public, to inspire people around the world with the influence of storytelling, portraying some excellent brands, use of highly effective and innovative technologies, use of creative minds so that this Company can be known as the
world’s best entertainment organization (The Walt Disney Company, 2019).
Walt Disney Company has a constantly expanding portfolio built up with its diversified content and its acquired subsidiaries. Their main products and services consist of children’s educational books, graphic novels, broadcasting TV channels, internet sites and platforms, and different mediums of entertainment that includes movies, gaming, and TV shows. They also offer other services that include resorts, hotels, theme parks, musical development and recordings, live-action plays, and online content streaming services. Currently today Walt Disney has major operations all across the world in the United States, Europe, Latin America, and Asia. The company’s priority headquarters is located in Burbank, California (Salandro, 2019).

Customers

The Walt Disney Company has a wide variety of customer bases. Through brand loyalty
and its diverse portfolio, the organization is able to maintain customer relationships longer than
most companies. The company has demographics from all ages and genders all across the globe.
 Disney uses a whole different vocabulary within their organization. Employees are referred to as “cast members” and “customers” are called “guests.” This helps to remind the entire Disney staff of the purpose that they are meant to fulfill and the importance of serving. Internal customers consist of employees, shareholders, managers, board of directors and the various people who work in the different departments of the business External Customers An external customer can be one of three things; ordinary customers of the business, another business or organization, all customers who are based outside the business (external). Usually the external customer, business or organization is the person in which is providing goods or services for, non-government agencies, labor unions, social responsibility investors, environmental agencies, and distributors. basically, the buyer. While the internal stakeholders make up the inside of the Walt Disney Company, there are also external stakeholders outside of the company that are affected by its operations. The first being the customers which is possibly the most important stakeholder in both the internal and external types. While the employees are the backbone, the customers are what generates the profit. For instance, the Disney parks see numerous customers a day which allows them to collect massive amounts of profit by offering a service and value that they’re looking for (McKenzie 2012, July 2).

Value

The Company value stems from their ability to think creatively, create brand loyalty, and pursue innovation, the team oversees the world’s premier entertainment company, home of the most respected and beloved brands around the globe. I can help the company by showing them how to anticipate the constant changing consumer’s preferences as Technology is always constantly changing and consumers always wants the Next Best Thing. By bringing a diverse range of knowledge, perspective, and experience to guide and drive long-term value to the company I think this will make the company even more successful and continue to be the world Leader.

Christianity Role

Walt was a very devoted Congregationalist Christian, his family’s religion. In fact, Walt owes his name in a sense to religion. Walt’s father Elias was a very good friend of Reverend Walter Parr, who preached at the Saint Paul Congregational Church, where the family attended church. Although Walt was a Christian the Company itself does not profess to be associated with any kind of religion, such as Christianity. The company does portray family values through positive messaging for people of all races and ages and has some fictional characters as Christians, but the organization also displays characters with different religions in their content and takes no further stances on religious beliefs (James, 2013).

References

Zaboski, D., Dierberger, G. F., & Douglas, R. (2016). The alchemy of creativity: An operating
system for innovation, collaboration, and enhanced creativity. American Journal of
Management, 16(3), 66–81

“Company Overview.” The Walt Disney Company. Retrieved from https://thewaltdisneycompany.com/about-disney/company-overview

MARY BLACKISTON Copyright 2021 Mary Blackiston is the Content Marketing

Specialist for SUCCESS agency.
https://www.successagency.com/growth/2017/10/05/disney-teach-customer-service/

McKenzie, T., Drucker, P., & Hamar, T. (2012, July 2). Who are a company’s most important stakeholders? Retrieved from https://www.destination-innovation.com/who-are-acompanys-most-important-stakeholders/

Segal, T. (2019, July 6). Who are Walt Disney’s Main Competitors? Retrieved from https://www.investopedia.com/ask/answers/052115/who-are-disneys-dis-maincompetitors.asp

Bill Iadonisi Religion and Walt Disney PUBLISHED FEBRUARY 3, 2017
http://www.themagicinpixels.com/author/mickeynews1

James, J. (2013). The heart makes the mouse: Disney’s approach to brand loyalty. Journal of
Brand Strategy, 2(1), 16–20.