[7:13 PM, 7/21/2021] Rishabh Gateway: You will be provided a live client for this project (client is PopNeuro.com). This is not a group project, individual submissions only. You are tasked to construct a social media strategy and video content. You have $0 in your marketing budget. No paid campaigns allowed meaning $0 ad budget. You can assume the cost of creating video and campaign is fine but no celebrity endorsements. Instructions below:
Social Media Content
1. Because of limited resources, you can only pick ONE of the following social media platforms – Facebook, Twitter, Instagram, Snapchat, or Pinterest. Tell me which platform you decide to focus on and why. You have to convince me this is the best platform.
2. Create one social campaign for your chosen social platform. Use research to provide justification behind the campaign. Describe the campaign in detail. Provide one specific web community (sub reddit, FB groups, Linkedin Groups, etc.) to distribute the content.
– Does it use images, text, video or all?
– Who are you targeting and why?
– What is the story you are telling?
– What is the call to action?
– Why will this work?
YouTube Video Content
3. Video Content – You are to provide three campaigns for video content – Hero, Hub, and Hygiene (one for each one). Use research to provide justification behind the campaign. Describe the campaign in detail like a director describing a script. Provide one specific web community (sub reddit, FB groups, Linkedin Groups, etc.) to distribute the content.
– How long will each video be? Why this length?
– Who are you targeting and why?
– What is the story you are telling?
– What is the call to action?
– Why will this work?
Client Info
The key piece of info you need is the client’s target audience. The client is targeting marketing degree graduates, 2-3 years out of college, currently working in marketing and looking to upskill their marketing toolkit. TIP – Research this early adopter niche to the best of your ability. Become an expert of this audience. Use this research as a basis for your content strategy.
Points Breakdown (50 total)
Social Media Strategy – 10
Distribution – 5
Hero Video – 10
Hub Video – 10
Hygiene Video – 10
Video Distrubtion – 5
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