marketing and finance

[Final Assignment]

Written assignment ( essay)
Activity brief

[BRM211] – [RESEARCH METHODS I]
Online campus

Professor: Dr. Angelos Vouldis [email protected]

Description • Give the potential title of your dissertation.
You must research for finding your potential
dissertation title. Check Topic 4: Choosing a
Relevant Dissertation Topic
Your title must be included.
Theory (Digital Marketing, Strategy etc)+a
problem (impact, development, implications) +
industry+area
Example

Impact of Service Quality for customer
satisfaction in hotel industry in Spain

• Explain how you develop it. You must explain in
detail around 250 words how and what was the
criteria to select your specific title. Find
relationship with your future career and your
interesting area and why.

• Explain with a step-by-step approach how you
will research your literature. Based on Topic 5:
Review you will explain in detail how
we research the literature, which resources are
available, what problems might be faced. This
must be 250 words

• What is the EBSCOhost and how you can use it
for your research?
Explain with some examples how to find the
EBSCOhost, how to use it and what kind of
information are available to retrieve. This must
be 250 words

Format This activity must meet the following formatting
requirements:

• Font size 12

• Double-spaced

• [1200] words

• Harvard Referencing System

• pdf only

• Demonstrate the Harvard Reference System for
different sources.
Explain the Harvard Reference System, why you
use it, how we use it for example what are the
citation, what is the reference list etc. This must
be 250 words

• What are Mind Maps?

• Explain what are the mind maps, check the
Topic 5: Review. How we develop a
Mind map and what problem might be faced.
This must be 200 words

• Prepare a draft Mind Map of the literature review
for your dissertation
Based on examples that you can find it in the
Topic 5: Review and also in the
internet. You have to develop your Mind Map, a
very draft Mind map, for the literature of your
potential dissertation title which had been
developed for the question 1.
For example. If your title is related with the
Service Quality, check the model which is related
with the Service Quality and present it in a Mind
Map

Goal(s) • Introduce students to academic research and
writing

• Assist students to selecting a relevant research
topic for investigation

• Provide guidance on how to conduct an efficient
literature review

Due date Date: 19th July 2021 at 14.00h CEST

Weight towards
final grade

This activity has a weight of [60]% towards the final
grade.

Learning
outcomes

• Understand: the intricacies of academic research
and writing, the do’s and don’ts of academic
investigation; the ethical consideration in
research; as well as the EU School
Dissertation Process

• Identify: what constitutes’ real’ business and
management research?

• Apply: transfer skills developed in this course will
be applied to any research conducted by the
student; dissertation process; the mandatory
Cases module at EU School; as well
as in other courses requiring independent
research work.

• Analyze: learn how break down and interpret
data, information, and knowledge in the context
of their research.

Assessment
criteria

See Rubric Next Page

Rubric: written assignment

Criteria Accomplished (A) Proficient (B) Partially proficient (C) Borderline (D) Fail (F)

Problem
identification

The business issue has been
correctly identified, with a
competent and comprehensive
explanation of key driving
forces and considerations.
Impact on company operations
has been correctly identified.
Thorough analysis of the issue
is presented.

The student correctly identified
the issue(s), taking into account
a variety of environmental and
contextual drivers. Key case
information has been identified
and analyzed.

The student correctly identified
the case (issues), considering
obvious
environmental/contextual
drivers. There is evidence of
analysis, but it lacks depth.

The student correctly identified
the issue(s) but analysis was
weak. An absence of context –
the work is basically descriptive
with little analysis.

The student failed to correctly
identify the issue(s); analysis
was incorrect or too superficial
to be of use; information was
misinterpreted.

Information
gathering

The student showed skill in
gathering information and
analyzing it for the purposes of
filling the information gaps
identified. Comprehensive and
relevant.

Relevant information gaps were
identified and additional
relevant information was found
to fill them. At least two different
types of sources were used.
The student demonstrates
coherent criteria for selecting
information but needs greater
depth.

The student correctly identified
at least one information gap
and found relevant information,
but which was limited in scope.
Some evidence of sound
criteria for selecting information
but not consistent throughout.
Needs expansion.

An information gap was
identified and the student found
additional information to fill it.
However, this was limited in
scope. Weak criteria for the
selection of necessary
information.

Information was taken at face
value with no questioning of its
relevance or value. Gaps in the
information were not identified
or were incorrect.

Conclusions The student evaluated,
analyzed, synthesized all
information provided to create a
perceptive set of conclusions to
support the decisions and
solutions.

The student evaluated,
analyzed and synthesized to
create a conclusion(s) which
support decisions and
solutions.

The student reached
conclusions, but they were
limited and provided minimal
direction for decision-making
and solutions.

The conclusion was reasonable
but lacked depth and would not
be a basis for suitable strategy
development.

The student formed a
conclusion, but it was not
reasonable. It was either
unjustified, incorrect or
unrelated to the case in hand.

Solutions The student used problem
solving techniques to make
thoughtful, justified decisions
about difficult and conflicting
issues. A realistic solution was
chosen which would provide
maximum benefit to the
company. Alternative solutions
were explored and ruled out.

The student used problem
solving techniques to make
appropriate decisions about
complex issues. Relevant
questions were asked and
answered. A realistic solution
was chosen. Alternatives were
identified, explored and ruled
out.

The student used problem-
solving techniques to make
appropriate decisions about
simpler issues. The solution
has limited benefit but does
show understanding of
implications of the decision.
Alternatives were mentioned
but not explored.

The student used problem
solving techniques to make
decisions about simpler issues
but disregarded more complex
issues. Implications of the
decision were not considered.
Alternatives were not offered.

The student formed a
conclusion, but it was not
reasonable. It was either
unjustified, incorrect or
unrelated to the case in hand.